Mascara guide: Different types and what they can do

Find the mascara that best enhances your lashes
Beauty
Beauty
3 min
Get to know the different types of mascara and find out which one suits your lashes and needs best. Read about brush types, formulas and tips for choosing the right mascara for your look.
Journey Reed
Journey
Reed

Mascara guide: Different types and what they can do

Find the mascara that best enhances your lashes
Beauty
Beauty
3 min
Get to know the different types of mascara and find out which one suits your lashes and needs best. Read about brush types, formulas and tips for choosing the right mascara for your look.
Journey Reed
Journey
Reed

Mascara is one of the most commonly used makeup products and can give your eyes more intensity and expression in just a few seconds. Whether you want volume, length, or a natural definition, there is a mascara for your specific needs. However, with the wide range available on the market, it can be difficult to know which type suits your lashes and daily routine best.

In this guide, you’ll get an overview of the different types of mascaras, what they can do, and which factors you should consider before choosing your next favourite.

The article presents a selection of mascaras from various brands and price ranges. The aim is to provide a broad insight into the features and characteristics that distinguish the products – such as brush type, formula, and durability. The information is based on descriptions from manufacturers and retailers and is summarised to give an easy-to-understand overview of the options on the market.

Factors to consider when buying mascara

When choosing mascara, it’s not just about the product’s colour. There are several factors that affect the result and the experience of using it.

1. Brush type

The shape and material of the brush have a major impact on how the mascara is applied. A thick brush usually gives more volume, while a narrow and curved brush helps to separate and lift the lashes. Silicone brushes often provide a more precise and clump-free result.

2. Formula and consistency

The formula can vary from light and liquid to more creamy. A light formula is ideal for a natural look, while a thicker consistency gives more dramatic volume. Some mascaras contain nourishing ingredients such as keratin or panthenol, which strengthen the lashes over time.

3. Water resistance

Waterproof mascara is perfect for days with rain, sports, or tears, but can be harder to remove. A regular mascara is easier to take off and gentler on the lashes, but may smudge in humid environments.

4. Colour choice

Black is the most popular colour, but brown mascara can give a softer and more natural look – especially for lighter skin tones and hair colours. Coloured mascaras in blue or purple shades can enhance your eye colour and add a creative twist.

5. Price and quality

Mascara is available in all price ranges. Expensive products may offer advanced brush designs and nourishing ingredients, but many budget-friendly options still deliver great results. The most important thing is to find a mascara that suits your needs and preferences.

Products in focus

1
Airy volume experience
Loreal - Air Volume Mega Mascara - Black
A black mascara from L'Oréal Paris that gives lashes significant volume without feeling heavy. The product contains 9 ml and is developed to create a full and airy result.
Why it was chosen: L'Oréal Air Volume Mega Mascara was chosen as an example of a volumising mascara that combines a light texture with an intense black result. It represents a popular solution for users who want striking lashes without clumps.

L'Oréal Air Volume Mega Mascara in the colour Black is designed to give lashes a noticeable lift and visible volume. The lightweight formula makes it possible to achieve a full look without weighing down the lashes.

The mascara comes in a 9 ml container and is suitable for daily use when you want a more open and defined look. The black colour enhances the eyes and gives a classic, intense look.

The product can be used alone or in combination with other eye products such as eyeliner or lash serum to enhance the effect. For optimal results, it is recommended to use an eyelash curler before application.

  • Volumising effect: Creates full lashes without feeling heavy.
  • Light formula: Gives an airy feel on the lashes.
  • Intense black colour: Highlights the eyes and gives a striking look.
  • 9 ml content: Suitable for daily use and easy application.
  • Can be combined with other eye products: For a more defined result.

Pros and cons

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use
  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results

Pros and cons

Pros

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use

Cons

  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results

Pros

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use

Cons

  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results
Pros: The product gives visible volume without clumping, has a light and comfortable formula, an intense black colour and is suitable for daily use.
Cons: The effect may vary depending on application technique, and the product should be combined with an eyelash curler for best results.
Pros: The product gives visible volume without clumping, has a light and comfortable formula, an intense black colour and is suitable for daily use.
Cons: The effect may vary depending on application technique, and the product should be combined with an eyelash curler for best results.

Specifications

  • Brand: L'Oréal Paris
  • Product name: Air Volume Mega Mascara
  • Colour: Black
  • Content: 9 ml
  • Function: Volumising mascara
  • EAN: 00000030179493
  • Manufacturer address: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
2
Powerful lashes
Clinique - High Impact High-Fi Full Volume Mascara Black
A black mascara from Clinique that combines volume-building fibres and pigments with nourishing oils for a striking and defined lash look.
Why it was chosen: This mascara was selected for its combination of volume-enhancing formula, caring ingredients, and allergy-tested properties. It represents a product aimed at users who focus on both performance and eye comfort.

Clinique High Impact High-Fi Full Volume Mascara Black is developed to give noticeably fuller lashes with an intense black colour. The formula contains fibres and pigments that help create up to 230% more volume compared to untreated lashes.

The mascara is enriched with coconut, argan, and moringa oils that help to nourish and protect the lashes during use. The wavy brush is designed to catch and coat each individual lash so that the result is even and defined.

The product is fragrance-free, allergy-tested, and ophthalmologist-tested, making it suitable for people with sensitive eyes and contact lens wearers. It promises durability of up to 12 hours without flaking or clumping.

  • Volume and definition: Provides up to 230% more volume with an intense black colour.
  • Nourishing formula: Contains coconut, argan, and moringa oils that care for the lashes.
  • Long-lasting: Lasts up to 12 hours without clumping or smudging.
  • Allergy-tested: Fragrance-free and ophthalmologist-tested – suitable for sensitive eyes.
  • Practical brush: The wavy brush ensures even application and separated lashes.

Pros and cons

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested
  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing

Pros and cons

Pros

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested

Cons

  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing

Pros

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested

Cons

  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing
Pros: The product combines volume and care in one formula, is suitable for sensitive eyes and contact lens wearers, has a long-lasting and smudge-resistant effect, and is both fragrance-free and allergy-tested.
Cons: The effect depends on application technique and number of layers, and makeup remover for waterproof makeup may be needed for complete cleansing.
Pros: The product combines volume and care in one formula, is suitable for sensitive eyes and contact lens wearers, has a long-lasting and smudge-resistant effect, and is both fragrance-free and allergy-tested.
Cons: The effect depends on application technique and number of layers, and makeup remover for waterproof makeup may be needed for complete cleansing.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Content: 10 ml
  • Durability: Up to 12 hours
  • Properties: Volumising, nourishing, fragrance-free, allergy-tested
  • Suitable for: Sensitive eyes and contact lens wearers
  • Ingredients: Contains, among others, coconut oil, argan oil, and moringa oil
  • Manufacturer: Clinique / Whitman LBS NV, Belgium
  • EAN: 00192333164587
3
Long beautiful lashes
Maybelline - Lash Sensational Sky High Mascara
A black mascara from Maybelline that combines a flexible brush and a light formula to give the lashes both length and volume.
Why it was chosen: This mascara was chosen as an example of a popular and affordable mascara that focuses on providing both length and volume. It represents a widely used product in its category and is suitable for daily use.

Maybelline Lash Sensational Sky High Mascara in the shade Very Black is developed to enhance the length and volume of the lashes. The flexible brush makes it possible to reach even the short lashes and distribute the product evenly from root to tip.

The mascara is part of Maybelline's Lash Sensational series and is known for its light formula that gives a striking result without weighing down the lashes. The black colour contributes to an intense look that can be used both for everyday wear and more defined looks.

The product can be combined with an eyelash curler, eyeliner, or lash serum to further enhance the eye makeup. It is designed to provide a long-lasting result while being easy to apply and remove.

The ingredient list includes, among others, beeswax, carnauba wax, synthetic fluorphlogopite, and bamboo extract, which contribute to texture and durability. The product is manufactured by L’Oréal Paris.

  • Colour: Very Black – gives an intense black result.
  • Brush: Flexible applicator that reaches all lashes.
  • Effect: Combines length and volume.
  • Series: Maybelline Lash Sensational.
  • Usage: Suitable for both daily use and more defined looks.

Pros and cons

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup
  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup

Cons

  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out

Pros

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup

Cons

  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out
Pros: The mascara has a flexible brush that makes it easy to cover all lashes, combines both length and volume in one product, gives an intensely black colour for a striking result, and is suitable for both day and evening makeup.
Cons: The flexible brush requires some precision during application, and as with most mascaras, it should be replaced regularly to avoid drying out.
Pros: The mascara has a flexible brush that makes it easy to cover all lashes, combines both length and volume in one product, gives an intensely black colour for a striking result, and is suitable for both day and evening makeup.
Cons: The flexible brush requires some precision during application, and as with most mascaras, it should be replaced regularly to avoid drying out.

Specifications

  • Brand: Maybelline
  • Series: Lash Sensational
  • Product name: Sky High Mascara
  • Colour: Very Black
  • Type: Mascara
  • EAN: 00000030166967
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
  • Ingredients: AQUA / WATER, PROPYLENE GLYCOL, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, POLYURETHANE-35, CERA ALBA / BEESWAX, SYNTHETIC FLUORPHLOGOPITE, GLYCERYL STEARATE, CETYL ALCOHOL, PEG-200 GLYCERYL STEARATE, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, COPERNICIA CERIFERA CERA / CARNAUBA WAX, STEARIC ACID, PALMITIC ACID, ETHYLENE/VA COPOLYMER, ALCOHOL DENAT., PARAFFIN, AMINOMETHYL PROPANEDIOL, PHENOXYETHANOL, CAPRYLYL GLYCOL, GLYCERIN, HYDROXYETHYLCELLULOSE, BUTYLENE GLYCOL, METHYLPROPANEDIOL, RAYON, XANTHAN GUM, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM LAURETH SULFATE, MYRISTIC ACID, TETRASODIUM EDTA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POTASSIUM SORBATE, SILICA, PHENYLPROPANOL, BAMBUSA VULGARIS EXTRACT, [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77007 / ULTRAMARINES, MICA, CI 77891 / TITANIUM DIOXIDE, CI 75470 / CARMINE, CI 77288 / CHROMIUM OXIDE GREENS, CI 77742 / MANGANESE VIOLET, CI 77510 / FERRIC FERROCYANIDE]
4
Natural eye enhancement
IDUN Minerals - Mascara Eir - Black
A black mascara from IDUN Minerals, developed to give the lashes length and definition with a formula based on natural mineral pigments, without perfume, parabens or silicones.
Why it was chosen: IDUN Minerals Mascara Eir Black was chosen for its combination of gentle composition, vegan ingredients and focus on length and separation rather than volume. It represents an option for users with sensitive eyes or a preference for allergy-friendly makeup.

Mascara Eir from IDUN Minerals is a black mascara designed to enhance the natural length and shape of the lashes without clumping. It provides a defined and separated result suitable for both everyday wear and more dramatic looks.

The formula is based on pure mineral pigments and is free from perfume, parabens and silicones. It is also vegan and cruelty-free, making it suitable for users who want to make a more conscious makeup choice.

The product is ophthalmologically tested and developed with a focus on being gentle on the eyes, making it suitable for people with sensitive skin or contact lens wearers.

The mascara can be combined with an eyelash curler, eyeliner or lash serum to create a more intense look, but also works well on its own as a natural and lightly defining mascara.

  • Colour: Black
  • Effect: Length and separation of lashes
  • Formula: Natural mineral pigments, without perfume, parabens and silicones
  • Skin type: Suitable for all skin types, including sensitive skin
  • Ethics: Vegan and cruelty-free
  • Tested: Ophthalmologically tested and suitable for contact lens wearers

Pros and cons

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping
  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result

Pros and cons

Pros

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping

Cons

  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result

Pros

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping

Cons

  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result
Pros: The mascara has an allergy-friendly and perfume-free formula that is suitable for sensitive eyes and contact lens wearers, while being vegan, cruelty-free and providing length and definition without clumping.
Cons: Since the focus is mainly on length rather than volume, the result may be perceived as too subtle for some users, and several coats may be needed to achieve a more defined look.
Pros: The mascara has an allergy-friendly and perfume-free formula that is suitable for sensitive eyes and contact lens wearers, while being vegan, cruelty-free and providing length and definition without clumping.
Cons: Since the focus is mainly on length rather than volume, the result may be perceived as too subtle for some users, and several coats may be needed to achieve a more defined look.

Specifications

  • Brand: IDUN Minerals
  • Product name: Mascara Eir Black
  • Colour: Black
  • Features: Length and separation
  • Formula: Natural mineral pigments
  • Free from: Perfume, parabens, silicones
  • Skin type: All, including sensitive skin
  • Ethics: Vegan, cruelty-free
  • Tested: Ophthalmologically tested
  • EAN: 07340074750139
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
5
Full, cared-for lashes
Wet n Wild - Max Volume Plus Mascara - Black
A black mascara from Wet n Wild that combines volume and care with the help of nourishing oils and strengthening ingredients.
Why it was chosen: This mascara was selected for its combination of caring formulation and volume-enhancing properties. It represents an affordable option in the category of volumising mascaras with caring ingredients.

Wet n Wild Max Volume Plus Mascara in the colour Black is developed to give the lashes a fuller appearance while caring for them. The product is enriched with macadamia oil, jojoba oil, and olive oil, which help keep the lashes soft and flexible.

The formulation also contains D-panthenol, which helps strengthen the lashes and reduce the risk of breakage. The mascara is designed to provide extra volume and an intense black result that enhances the eyes.

It can be used alone for a natural yet defined look, or combined with an eyelash curler, eyeliner, and lash serum for a more dramatic expression. The product is part of Wet n Wild’s WNW Mascara series.

  • Volumising effect: Gives the lashes a fuller appearance.
  • Caring oils: Contains macadamia, jojoba, and olive oils that soften and protect the lashes.
  • Strengthening ingredient: D-panthenol helps strengthen the lashes.
  • Intense black colour: Creates a defined and striking look.
  • Part of the WNW Mascara series: Matches other products in Wet n Wild’s range.

Pros and cons

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors
  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions

Pros and cons

Pros

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors

Cons

  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions

Pros

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors

Cons

  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions
Pros: The product combines volume and care in one, contains natural oils that nourish the lashes, has a strengthening formula with D-panthenol, and is also an affordable choice compared to many competitors.
Cons: The effect may vary depending on application technique and lash shape, and since the product is not waterproof, it can be a disadvantage in humid conditions.
Pros: The product combines volume and care in one, contains natural oils that nourish the lashes, has a strengthening formula with D-panthenol, and is also an affordable choice compared to many competitors.
Cons: The effect may vary depending on application technique and lash shape, and since the product is not waterproof, it can be a disadvantage in humid conditions.

Specifications

  • Brand: Wet n Wild
  • Series: WNW Mascara
  • Colour: Black
  • Contains: Macadamia oil, jojoba oil, olive oil, D-panthenol
  • EAN: 04049775515018
  • Manufacturer: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
6
Radiant lash care
Physicians Formula - Diamond Mascara Black Diamond - 8.5 ml
A black mascara from Physicians Formula that combines length, lift and separation of the lashes with a glossy finish from real diamond dust. The formula is designed to be gentle and suitable for sensitive eyes.
Why it was chosen: This mascara was selected for its combination of caring properties and cosmetic effect. It represents a product that unites makeup and care in one, aimed at users focused on both appearance and skin-friendliness.

Physicians Formula Diamond Mascara Black Diamond is an all-in-one mascara that gives the lashes both length, lift and definition. The black colour enhances the eyes, while the lightweight formula ensures an even application without clumping.

The product contains real diamond dust that adds a subtle shine and reflective lustre to the lashes. At the same time, it is developed with ingredients that nourish and strengthen the lashes so that they appear healthy and well-groomed.

The mascara is formulated to be hypoallergenic and cruelty-free, making it suitable for people with sensitive skin or eyes. It can be used alone for a natural result or combined with eyeliner and lash serum for a more defined look.

  • Colour: Black (Black Diamond)
  • Effect: Provides length, lift and separation of the lashes
  • Shine: Contains real diamond dust for a shimmering finish
  • Formulation: Hypoallergenic and cruelty-free
  • Suitable users: Suitable for sensitive eyes and skin

Pros and cons

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes
  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes

Cons

  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes

Cons

  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out
Pros: The product combines a cosmetic effect with caring properties, contains diamond dust for extra shine, has a hypoallergenic and cruelty-free formula and is suitable for sensitive skin and eyes.
Cons: The shine effect may be more pronounced than desired for a natural look, and as with most mascaras, the product should be replaced regularly to avoid drying out.
Pros: The product combines a cosmetic effect with caring properties, contains diamond dust for extra shine, has a hypoallergenic and cruelty-free formula and is suitable for sensitive skin and eyes.
Cons: The shine effect may be more pronounced than desired for a natural look, and as with most mascaras, the product should be replaced regularly to avoid drying out.

Specifications

  • Product type: Mascara
  • Colour: Black (Black Diamond)
  • Content: 8.5 ml
  • Properties: Length, lift, separation and shine
  • Formulation: Hypoallergenic, cruelty-free
  • Contains: Real diamond dust
  • EAN: 00044386119475
  • Manufacturer: Physicians Formula
  • Distributor: Letsfaceit Nordic ApS, Denmark
7
Natural fullness
bareMinerals - Lashtopia Mega Volume Mineral Based Mascara Black
A black mascara from bareMinerals that combines mineral-based care with noticeable volume and a lifting effect for a defined lash look.
Why it was chosen: Lashtopia Mega Volume Mascara was chosen for its combination of mineral-based formula, caring properties, and ability to provide noticeable volume without clumping. It represents a product that unites makeup and care in one.

bareMinerals Lashtopia Mega Volume Mineral Based Mascara Black is developed to give the lashes a noticeable volume increase – up to ten times more than normal. The black mascara has a light and creamy consistency that makes it possible to build intensity without the lashes clumping together.

The formula is based on minerals and contains moisturising and softening ingredients that help keep the lashes supple and well cared for. The mascara is designed to separate the lashes and give a lift so that the eyes appear more open and defined.

The product is free from perfume and parabens, making it suitable for users who want a gentler makeup. It does not crumble and stays nice throughout the day, making it suitable for both day and evening use.

  • Volumising effect: Up to 10 times more volume than natural lashes.
  • Mineral-based formula: Contains caring and moisturising ingredients.
  • Separation and lift: Provides a defined and open lash look.
  • Long-lasting: Does not clump or crumble during the day.
  • Free from perfume and parabens: Suitable for sensitive skin and eye areas.

Pros and cons

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use
  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand

Pros and cons

Pros

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand

Pros

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand
Pros: The product provides noticeable volume and lift, has a mineral-based and caring formula, does not clump or crumble, is free from perfume and parabens, and is suitable for daily use.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it may be out of stock periodically due to high demand.
Pros: The product provides noticeable volume and lift, has a mineral-based and caring formula, does not clump or crumble, is free from perfume and parabens, and is suitable for daily use.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it may be out of stock periodically due to high demand.

Specifications

  • Brand: bareMinerals
  • Product name: Lashtopia Mega Volume Mineral Based Mascara Black
  • Colour: Black
  • Content: 12 ml
  • Effect: Up to 10x more volume
  • Properties: Mineral-based, moisturising, softening, separating, lifting
  • Free from: Perfume and parabens
  • EAN: 00098132520756
  • Product type: Mascara
8
Dramatic lashes
Lancome - Hypnose Mascara Waterproof Black Noir 01 - 6 ml
A waterproof mascara from Lancôme that provides noticeable volume and a black, defined result, while keeping the lashes soft and separated.
Why it was chosen: Hypnôse Waterproof Mascara was chosen as an example of a luxury mascara that combines waterproof durability with volume and comfort. It represents a popular choice for users who want a long-lasting and intense lash look.

Lancôme Hypnôse Mascara Waterproof Black Noir 01 is a black, waterproof mascara designed to give lashes noticeable volume and definition. It is developed to resist moisture and tears, making it suitable for use in all weather conditions or on special occasions where durability is important.

The formula is created to be applied in multiple layers without clumping, so the intensity can be built up as desired. The mascara separates the lashes nicely and leaves them soft, while providing an even and full appearance.

The product can be used by people with sensitive eyes and is suitable for those who want a combination of volume, durability, and comfort. The waterproof property makes it ideal for both daily use and situations where regular mascara may struggle to hold.

  • Waterproof formula: Resists moisture, sweat, and tears for long-lasting durability.
  • Volumising effect: Provides up to six times more fullness to the lashes.
  • Buildable intensity: Can be applied in multiple layers without clumping.
  • Soft and separated lashes: Maintains a natural and flexible result.
  • Suitable for sensitive eyes: Developed with a focus on comfort and tolerance.

Pros and cons

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes
  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara

Pros and cons

Pros

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes

Cons

  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara

Pros

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes

Cons

  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara
Pros: The mascara has a long-lasting and waterproof formula that provides noticeable volume and intense colour, can be applied in multiple layers without clumping, and is suitable for people with sensitive eyes.
Cons: It may require an effective makeup remover to remove the waterproof formula and is not suitable for those who prefer a more natural or light mascara.
Pros: The mascara has a long-lasting and waterproof formula that provides noticeable volume and intense colour, can be applied in multiple layers without clumping, and is suitable for people with sensitive eyes.
Cons: It may require an effective makeup remover to remove the waterproof formula and is not suitable for those who prefer a more natural or light mascara.

Specifications

  • Brand: Lancôme
  • Product name: Hypnôse Mascara Waterproof Black Noir 01
  • Colour: Black (Black Noir 01)
  • Type: Waterproof mascara
  • Function: Volumising and separating
  • Content: 6 ml
  • EAN: 03614272161825
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
9
Extra powerful volume
Benefit - BADgal BANG! Mascara Duo
A set with two BADgal BANG! mascaras from Benefit, designed to give significant volume and an intense lash look that lasts up to 36 hours.
Why it was chosen: This mascara set was selected because it combines two full sizes of a popular volumising mascara in one package. It represents a good example of a product that offers both long-lasting wear and high intensity in a practical duo pack.

Benefit BADgal BANG! Mascara Duo contains two mascaras of 8.5 ml each, providing the opportunity for either double the favourite product or a practical solution for both home and travel use. The product is developed to give the lashes a noticeable lift and visible volume that lasts up to 36 hours.

The mascara is applied with a flexible brush designed to reach even the smallest lashes. The lightweight formula allows you to build volume layer by layer without clumping, resulting in an intense and full look.

The set is aimed at users who want a long-lasting mascara with a focus on volume and definition. It can be used both for everyday wear and for more dramatic looks, depending on how many layers are applied.

  • Double pack: Contains two full sizes of 8.5 ml each.
  • Long-lasting: Effect for up to 36 hours.
  • Volumising formula: Builds intensity without clumping.
  • Flexible brush: Makes it easy to reach all lashes.
  • Suitable for both upper and lower lashes: Provides a complete lash look.

Pros and cons

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup
  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look

Pros and cons

Pros

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup

Cons

  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look

Pros

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup

Cons

  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look
Pros: The product provides extra value with two full sizes in one package, has a long-lasting formula with a focus on volume, is easy to build up for a more intense result, and is suitable for both day and evening makeup.
Cons: It may require an oil-based makeup remover to be completely removed and is not ideal for users who prefer a more natural lash look.
Pros: The product provides extra value with two full sizes in one package, has a long-lasting formula with a focus on volume, is easy to build up for a more intense result, and is suitable for both day and evening makeup.
Cons: It may require an oil-based makeup remover to be completely removed and is not ideal for users who prefer a more natural lash look.

Specifications

  • Brand: Benefit
  • Product name: BADgal BANG! Mascara Duo
  • Contents: 2 x 8.5 ml
  • Durability: Up to 36 hours
  • EAN: 00602004092915
  • Manufacturer: LVMH Fragrance, 1 rue Pasquier, 92300 Levallois-Perret, France
  • Value: 538 DKK (recommended retail price)
  • Colour: Black
  • Formula type: Volumising mascara
10
Intense Volume Look
Sisley - So Volume Mascara - Black
A black mascara from Sisley developed to give the lashes significant volume and a defined look. The product combines colour intensity with caring ingredients for a full-bodied result.
Why it was chosen: Sisley So Volume Mascara was selected as an example of a high-end mascara that combines cosmetic effect with caring properties. It represents a product in the premium segment where the focus is on both appearance and lash health.

Sisley So Volume Mascara in the shade Black is designed to give the lashes significant volume and an intense black finish. It is developed to enhance the eyes with a deep colour and smooth application that separates and lifts the lashes.

The formula contains ingredients such as beeswax, carnauba wax and castor oil, which contribute to a creamy texture and help to care for the lashes during use. In addition, panthenol, biotin and peptides are included, known for strengthening and protecting the lashes over time.

The mascara comes in a 10 ml container and is available in several shades, with this variant being '1 Deep Black'. It can be used alone for a natural yet intense look, or combined with eyeliner and lash serum for a more striking result.

  • Volumising effect: Gives the lashes a fuller and more defined look.
  • Intense black colour: The 'Deep Black' shade enhances the eyes with a deep tone.
  • Caring ingredients: Contains beeswax, carnauba wax, castor oil, panthenol and biotin.
  • Smooth application: The texture ensures an even and clump-free distribution on the lashes.
  • Multiple colour variants: The range is also available in Deep Brown and Deep Blue.

Pros and cons

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks
  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks

Cons

  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks

Cons

  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out
Pros: The product combines volume and care in one, has an intense black colour that gives a striking look, contains caring and strengthening ingredients, and is suitable for both daily use and more dramatic looks.
Cons: The price is in the higher range of the market, and as with most mascaras, the product should be replaced regularly to avoid drying out.
Pros: The product combines volume and care in one, has an intense black colour that gives a striking look, contains caring and strengthening ingredients, and is suitable for both daily use and more dramatic looks.
Cons: The price is in the higher range of the market, and as with most mascaras, the product should be replaced regularly to avoid drying out.

Specifications

  • Brand: Sisley
  • Product name: So Volume Mascara
  • Colour: 1 Deep Black
  • Content: 10 ml
  • EAN: 03473311853417
  • Formulation: Contains beeswax, carnauba wax, castor oil, panthenol, biotin and peptides
  • Available colours in the range: Deep Black, Deep Brown, Deep Blue
11
Drama for lashes
Max Factor - False Lash Epic Volume Mascara Black (Black)
A black mascara from Max Factor, developed to provide noticeable volume and length with a specially designed brush that separates and defines each lash.
Why it was chosen: This mascara was selected as an example of a mid-range, volume-focused mascara that combines precision and ease of use. It represents a popular choice for consumers who want a striking lash look without clumps.

Max Factor False Lash Epic Volume Mascara Black is designed to enhance the lashes with both volume and length. The black colour gives an intense look, while the specially developed brush helps to capture and separate each lash for an even result.

The formula is developed to prevent clumping, ensuring smooth and controlled application. The mascara is ophthalmologically tested, making it suitable for use around the eyes.

It can be applied from the lash line in zigzag motions to achieve maximum effect. For a more open look, the product can be combined with an eyelash curler, eyeliner, or lash serum.

  • Volumising effect: Creates fuller and longer lashes.
  • Specially designed brush: Provides precise and clump-free application.
  • Black colour: Enhances lashes with an intense look.
  • Ophthalmologically tested: Suitable for use around the eyes.
  • Can be combined with other products: Works well with eyeliner and lash serum for a more defined look.

Pros and cons

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour
  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes

Pros and cons

Pros

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour

Cons

  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes

Pros

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour

Cons

  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes
Pros: The product provides both volume and length, has a clump-free application with a precise brush, is ophthalmologically tested, and has an intense black colour.
Cons: The effect may vary depending on application technique, and it requires careful removal to avoid residue around the eyes.
Pros: The product provides both volume and length, has a clump-free application with a precise brush, is ophthalmologically tested, and has an intense black colour.
Cons: The effect may vary depending on application technique, and it requires careful removal to avoid residue around the eyes.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Features: Volumising, clump-free formula
  • Brush: Specially designed for precise application
  • Tested by: Ophthalmologist
  • Manufacturer: Coty
  • Manufacturer address: 14 Rue du Quatre Septembre, 75002 Paris, France
  • EAN: 00000096137215
12
Drama for lashes
Loreal - Telescopic Lift Mascara Black
A black mascara from L'Oréal Paris that combines lift, length and volume for up to 36 hours with a vegan formula enriched with ceramides.
Why it was chosen: Telescopic Lift Mascara was selected for its combination of lengthening and lifting effect as well as its vegan formula. It represents a popular choice in the mascara category, where the focus is on both results and lash care.

L'Oreal Paris Telescopic Lift Mascara Black is developed to give the lashes a noticeable lift and visible lengthening. The black mascara is formulated to provide both volume and length, making the lashes appear more defined and full.

The formula is vegan and contains ceramides that help to nourish and strengthen the lashes during use. It is designed to last up to 36 hours without smudging or clumping.

The mascara is applied with a double-sided brush that makes it possible to catch even the short lashes in the corners of the eyes for an even and precise result. It can be used alone or in combination with an eyelash curler, eyeliner or lash serum for a more dramatic look.

  • Long-lasting effect: Up to 36 hours of lift, length and volume.
  • Lengthening formula: Gives lashes up to 5 mm extra length.
  • Vegan composition: Contains ceramides that care for the lashes.
  • Double-sided brush: Makes it easy to catch even small lashes.
  • Black colour: Gives an intense and defined look.

Pros and cons

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application
  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover

Pros and cons

Pros

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application

Cons

  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover

Pros

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application

Cons

  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover
Pros: The mascara combines length, volume and lift in one product, has a long-lasting formula for up to 36 hours, is vegan and enriched with ceramides, and has a double-sided brush that ensures precise application.
Cons: It requires careful application to avoid clumps and can be difficult to remove completely without an effective makeup remover.
Pros: The mascara combines length, volume and lift in one product, has a long-lasting formula for up to 36 hours, is vegan and enriched with ceramides, and has a double-sided brush that ensures precise application.
Cons: It requires careful application to avoid clumps and can be difficult to remove completely without an effective makeup remover.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Content: 9.9 ml
  • Effect: Length, volume and lift
  • Durability: Up to 36 hours
  • Formula: Vegan, enriched with ceramides
  • Lengthening: Up to 5 mm
  • EAN: 00000030152540
  • Manufacturer: L'Oréal Paris, 14 rue Royale, 75008 Paris, France
13
Powerful volume boost
Maybelline - The Colossal Big Shot Mascara - Very Black
A black mascara from Maybelline developed to give significant volume and length to the lashes with a dense brush head and an intense colour.
Why it was chosen: This mascara has been selected as an example of a classic mid-range volumising mascara that combines a large brush head with an intense black colour and is suitable for daily use.

Maybelline The Colossal Big Shot Mascara in the shade Very Black is designed to enhance the lashes with both volume and length. The black colour provides a striking look, while the large and dense brush distributes the product evenly from root to tip.

The formula is developed to give a full result without clumping, and it can be used alone or together with other eye makeup products for a more defined look.

The mascara comes in a 9.5 ml container and is part of Maybelline’s Colossal series, known for focusing on volume and intensity in the lashes.

  • Volumising effect: Gives the lashes a full and striking look.
  • Intense black colour: The Very Black shade enhances the eyes with a deep tone.
  • Large brush: The dense brush head helps distribute the product evenly.
  • Suitable for daily use: Can be used alone or as part of a complete eye makeup look.

Pros and cons

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup
  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments

Pros and cons

Pros

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup

Cons

  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments

Pros

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup

Cons

  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments
Pros: The product gives both volume and length to the lashes, has an intense black colour for a striking look, a large brush that effectively covers the lashes, and is suitable for both everyday and evening makeup.
Cons: It may require practice to avoid clumping during application, and since it is not waterproof, it can be a disadvantage in humid environments.
Pros: The product gives both volume and length to the lashes, has an intense black colour for a striking look, a large brush that effectively covers the lashes, and is suitable for both everyday and evening makeup.
Cons: It may require practice to avoid clumping during application, and since it is not waterproof, it can be a disadvantage in humid environments.

Specifications

  • Brand: Maybelline
  • Series: The Colossal Big Shot
  • Colour: Very Black
  • Content: 9.5 ml
  • EAN: 00000030143265
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
14
Natural beauty
IDUN Minerals - Magna Mascara - Black
A black mascara from IDUN Minerals that provides noticeable volume and defined lashes with a creamy, highly pigmented formula developed for sensitive eyes.
Why it was chosen: IDUN Minerals Magna Mascara was selected for its combination of vegan formulation, allergy-friendly properties, and focus on volume. It represents a product aimed at users with sensitive eyes who want an intense result without perfume or parabens.

Magna Mascara from IDUN Minerals is developed to provide maximum volume and clearly defined lashes. The curved brush has precise bristles that distribute the product evenly from root to tip and highlight each individual lash.

The formula is creamy and highly pigmented, giving an intense black colour. It is vegan, free from parabens, silicones, and perfume, and tested to be gentle on the eyes.

The mascara is suitable for all skin types, including sensitive skin, and can be used by contact lens wearers. It is also cruelty-free and based on natural mineral pigments.

The product is part of IDUN Minerals' range of ophthalmologically tested makeup that combines functionality with skin-friendly ingredients.

  • Volumising formula: Creates full and defined lashes with few strokes.
  • Curved brush: Provides precise application and lifts the lashes from root to tip.
  • Vegan and allergy-friendly: Free from parabens, silicones, and perfume.
  • Highly pigmented colour: Gives an intense black finish.
  • Ophthalmologically tested: Suitable for sensitive eyes and contact lens wearers.

Pros and cons

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments
  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result

Pros and cons

Pros

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result

Pros

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result
Pros: The product provides noticeable volume and definition, is suitable for sensitive skin and eyes, is vegan and cruelty-free, free from perfume, parabens, and silicones, and contains natural mineral pigments.
Cons: The product is not waterproof, which can be a disadvantage in humid environments, and it may require several layers to achieve a very dramatic result.
Pros: The product provides noticeable volume and definition, is suitable for sensitive skin and eyes, is vegan and cruelty-free, free from perfume, parabens, and silicones, and contains natural mineral pigments.
Cons: The product is not waterproof, which can be a disadvantage in humid environments, and it may require several layers to achieve a very dramatic result.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Formula: Vegan, highly pigmented, and creamy
  • Properties: Volumising, allergy-friendly, free from parabens, silicones, and perfume
  • Tested: Ophthalmologically tested and suitable for contact lens wearers
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
  • Distributor: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
  • EAN: 07340074750085
15
Volume and care
Wet n Wild - Big Poppa Mascara - Blackest Black
A black mascara from Wet n Wild that combines volume, length, and care in one formula. It is developed to provide a striking and buildable result with a deep black finish.
Why it was chosen: Big Poppa Mascara was selected as an example of an affordable mascara that promises both volume and length. It represents a popular choice in the budget segment and is suitable for comparison with other mascara products in the same category.

Wet n Wild Big Poppa Mascara in the shade Blackest Black is developed to give the lashes both fullness and length. The deep black colour enhances the eyes and can be built up in several layers for a more striking look.

The formula contains castor oil that provides care for the lashes, while the brush is designed to capture and separate each lash for an even result. The mascara can be used alone or in combination with an eyelash curler and eyeliner for a more defined look.

The product is aimed at users who want a mascara with intense colour and the ability to adjust the volume as needed.

  • Colour: Blackest Black – intense black shade.
  • Effect: Provides both length and volume to the lashes.
  • Buildable formula: Can be applied in several layers for desired intensity.
  • Caring ingredient: Contains castor oil that helps to nourish the lashes.
  • Brush design: Developed to separate and define the lashes.

Pros and cons

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price
  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers

Pros and cons

Pros

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers

Pros

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers
Pros: The mascara combines volume and length in one product, has an intense black colour that enhances the eyes, contains nourishing castor oil, can be built up for a more dramatic result, and is available at a budget-friendly price.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it requires careful application to avoid clumping with multiple layers.
Pros: The mascara combines volume and length in one product, has an intense black colour that enhances the eyes, contains nourishing castor oil, can be built up for a more dramatic result, and is available at a budget-friendly price.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it requires careful application to avoid clumping with multiple layers.

Specifications

  • Brand: Wet n Wild
  • Product name: Big Poppa Mascara - Blackest Black
  • Colour: Black (Blackest Black)
  • Function: Provides length and volume
  • Caring ingredient: Castor oil (Ricinus Communis Seed Oil)
  • EAN: 00077802118752
  • Formula type: Buildable mascara
  • Manufacturer: Letsfaceit Nordic ApS, Denmark
16
Intense eye-catcher
Benefit - Theyre Real Beyond Mascara Jet Black
A black mascara from Benefit that separates, lengthens and lifts the lashes for a striking and intense look.
Why it was chosen: The product was selected as an example of a popular mascara that combines length, volume and durability. It represents a classic solution in the premium makeup segment, where the focus is on effect and precision.

Benefit They're Real Beyond Mascara Jet Black is a black mascara designed to give the lashes both length, volume and lift. It separates the lashes and enhances the eyes with an intense colour that lasts all day.

The formula is developed to be long-lasting without drying out or clumping, and the brush is designed to catch even the smallest lashes for an even and defined result.

The mascara can be used alone or in combination with an eyelash curler, eyeliner or lash serum to create a more striking look. It comes in a size of 8.5 grams and is suitable for daily use.

The product is part of Benefit’s range of eye makeup and is known for its ability to give a visible lift and a curved effect to the lashes.

  • Colour: Jet Black – intense black shade.
  • Effect: Gives length, volume and lift to the lashes.
  • Brush design: Catches even small lashes for precise application.
  • Formula: Long-lasting and resistant to drying and clumping.
  • Content: 8.5 grams.

Pros and cons

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look
  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop

Pros and cons

Pros

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look

Cons

  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop

Pros

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look

Cons

  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop
Pros: The product combines length, volume and lift in one, has a long-lasting formula that does not clump, a brush designed to separate and define the lashes, and an intense black colour that gives a striking look.
Cons: It may require an oil-based makeup remover for complete removal and, according to the webshop, cannot be used with discount codes.
Pros: The product combines length, volume and lift in one, has a long-lasting formula that does not clump, a brush designed to separate and define the lashes, and an intense black colour that gives a striking look.
Cons: It may require an oil-based makeup remover for complete removal and, according to the webshop, cannot be used with discount codes.

Specifications

  • Product category: Mascara
  • Colour: Jet Black (black)
  • Effect: Volume, length and lift
  • Content: 8.5 g
  • EAN: 00602004039200
  • Manufacturer: LVMH Fragrance
  • Manufacturer address: 1, rue Pasquier, 92300 Levallois-Perret, France
  • Ingredients: AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, POLYBUTENE, VP/EICOSENE COPOLYMER, GLYCERYL STEARATE, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, STEARETH-21, PALMITIC ACID, PVP, STEARIC ACID, SILICA, PENTYLENE GLYCOL, PHENOXYETHANOL, STEARETH-2, AMINOMETHYL PROPANEDIOL, CAPRYLYL GLYCOL, PANTHENOL, HYDROXYETHYLCELLULOSE, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, as well as colourants CI 19140, CI 42090, CI 77007, CI 77163, CI 77288, CI 77289, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891.
17
Full, strong lashes
Max Factor - Lash Revival - Extreme Black
A black mascara from Max Factor that combines volume and length with a formula that strengthens and nourishes the lashes over time.
Why it was chosen: Max Factor Lash Revival Extreme Black was chosen as an example of a mascara that combines cosmetic effect with caring properties. It represents a popular solution for users who want both fuller and stronger lashes in one formula.

Max Factor Lash Revival Mascara Extreme Black is developed to give both volume and length to the lashes. The black colour enhances the eyes, while the special brush helps to separate the lashes and prevent clumping.

The formula is designed to strengthen and lengthen the lashes with regular use, and the manufacturer states that the lashes may feel stronger and longer after four weeks of use.

The mascara is suitable for those who want a defined look with extra black colour and at the same time want to care for their lashes. It can be combined with an eyelash curler, eyeliner or lash serum for a more defined result.

  • Volume and length: Provides a full and lengthening result.
  • Caring formula: Developed to strengthen lashes over time.
  • Anti-clump brush: Helps to separate lashes for an even result.
  • Long-lasting: Maintains the effect throughout the day.
  • Colour: Extreme Black – intense black shade.

Pros and cons

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look
  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods

Pros and cons

Pros

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look

Cons

  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods

Pros

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look

Cons

  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods
Pros: The mascara combines volume and length in one product, has a caring formula, a brush that prevents clumping and gives an intense black colour for a defined look.
Cons: The effect of stronger lashes requires regular use over several weeks, and the product may sometimes be out of stock.
Pros: The mascara combines volume and length in one product, has a caring formula, a brush that prevents clumping and gives an intense black colour for a defined look.
Cons: The effect of stronger lashes requires regular use over several weeks, and the product may sometimes be out of stock.

Specifications

  • Brand: Max Factor
  • Product name: Lash Revival Mascara Extreme Black
  • Colour: Extreme Black
  • Features: Volumising, lengthening, caring formula
  • Brush type: Anti-clump design
  • Manufacturer: Coty, 14 Rue du Quatre Septembre, 75002 Paris, France
  • EAN: 03614227918191
18
Precision and intensity
Loreal - Telescopic Mascara Extra Black
A black mascara from L'Oréal, developed to give extra length and definition to the lashes with a slim rubber brush that captures even the finest hairs.
Why it was chosen: L'Oréal Telescopic Mascara Extra Black was chosen for its combination of precision, lengthening, and intense colour. It represents a popular type of mascara that focuses on enhancing the length of the lashes rather than volume.

L'Oréal Telescopic Mascara Extra Black is designed to lengthen and define the lashes with an intense black colour. The slim rubber brush makes it possible to reach even the smallest lashes, providing an even and precise result.

The mascara is suitable for users who want a striking yet natural look, where the focus is on length and separation of the lashes. The extra black pigmentation contributes to a more intense gaze.

The product can be used alone or combined with other eye makeup products such as eyeliner or lash serum for a more enhanced look.

  • Extra black colour: Provides an intense and defined look.
  • Slim rubber brush: Makes it easier to capture even the shortest lashes.
  • Lengthening effect: Helps create longer and more defined lashes.
  • Precise application: The thin brush provides control and reduces the risk of clumping.

Pros and cons

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks
  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result

Pros and cons

Pros

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result

Pros

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result
Pros: The mascara is easy to apply with a precise brush, enhances the length of the lashes, has an intense black colour for a striking result, and is suitable for both daily use and more defined looks.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and it may require several coats to achieve a more dramatic result.
Pros: The mascara is easy to apply with a precise brush, enhances the length of the lashes, has an intense black colour for a striking result, and is suitable for both daily use and more defined looks.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and it may require several coats to achieve a more dramatic result.

Specifications

  • Product category: Mascara
  • Colour: Extra Black
  • Brush type: Slim rubber brush
  • Effect: Lengthening and defining
  • Manufacturer: L’Oréal Paris
  • EAN: 03600521377024
  • Country of origin: France
19
Intense volume finish
Maybelline - Volum Express The Falsies Mascara Black Drama
A black mascara from Maybelline developed to give the lashes extra volume and an intense look. The product is part of the Volum' Express series and comes in the Black Drama variant.
Why it was chosen: This mascara has been selected as a representative for volumising mascaras in the mid-range. It combines a classic brush with a formula developed to give a dramatic look without clumping.

Maybelline Volum' Express The Falsies Mascara Black Drama is designed to enhance the lashes with intense colour and noticeable volume. The black shade 'Black Drama' provides a dark and defined result suitable for both day and evening makeup.

The mascara contains 8.2 ml of product and is applied with a brush that helps separate and lift the lashes. It can be used alone or in combination with an eyelash curler to open up the eye and create a more curved look.

The formula is developed to give a full result and can be complemented with eyeliner or lash serum for a more defined look. The product is part of Maybelline's Volum' Express series, which focuses on volume and intensity.

The ingredient list includes beeswax, carnauba wax, glycerin, and panthenol, which contribute to texture and durability. The product is manufactured by L’Oréal Paris and comes with the EAN code 03600531507282.

  • Volumising effect: Developed to give the lashes a full and dramatic look.
  • Intense black colour: The 'Black Drama' variation provides a deep and dark finish.
  • Classic brush: Helps to separate and lift the lashes during application.
  • Contains 8.2 ml: Practical size for daily use.
  • Part of the Volum' Express series: Known for its focus on volume and intensity.

Pros and cons

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag
  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions

Pros and cons

Pros

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag

Cons

  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions

Pros

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag

Cons

  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions
Pros: The product gives noticeable volume and intense colour, is suitable for both day and evening makeup, can be combined with an eyelash curler or eyeliner for a more dramatic look, and has a compact size that makes it easy to carry in your bag.
Cons: It may require practice to avoid clumping with multiple layers, and since it is not a waterproof variant, it can be a disadvantage in humid conditions.
Pros: The product gives noticeable volume and intense colour, is suitable for both day and evening makeup, can be combined with an eyelash curler or eyeliner for a more dramatic look, and has a compact size that makes it easy to carry in your bag.
Cons: It may require practice to avoid clumping with multiple layers, and since it is not a waterproof variant, it can be a disadvantage in humid conditions.

Specifications

  • Product category: Mascara
  • Variant: Black Drama
  • Content: 8.2 ml
  • Colour: Black
  • Brand: Maybelline
  • Series: Volum' Express The Falsies
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
  • EAN: 03600531507282
20
Natural volume joy
IDUN Minerals - Mascara Vatn Volume 38 Degrees C
A volumising and waterproof mascara from IDUN Minerals with tube technology that coats each lash for an even and long-lasting result that is easily removed with warm water.
Why it was chosen: This mascara was selected for its combination of vegan formulation, waterproof properties, and caring ingredients such as shea butter and castor oil. It represents a product that combines durability and gentle care in one solution.

IDUN Minerals Mascara Vatn Volume 38 Degrees C is a waterproof mascara that gives lashes visible volume with just one coat. It uses a tube technology that encapsulates each lash for an even and defined result without clumps.

The formula is creamy, vegan, and developed to last all day, while being easily removed with warm water. The mascara contains shea butter and castor oil that help to care for and nourish the lashes during use.

The soft rubber brush ensures precise application and makes it possible to achieve a natural yet defined look. The packaging is made from recycled material, supporting a more sustainable choice.

  • Volumising effect: Gives full lashes with just one coat.
  • Tube technology: Encapsulates each lash for an even and long-lasting result.
  • Waterproof formula: Lasts all day and is easily removed with warm water.
  • Caring ingredients: Contains shea butter and castor oil that nourish the lashes.
  • Vegan and sustainable: Made without animal ingredients and with recycled packaging.

Pros and cons

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material
  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method

Pros and cons

Pros

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material

Cons

  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method

Pros

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material

Cons

  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method
Pros: The mascara has a vegan and caring formula that is waterproof yet easy to remove with warm water, gives volume without clumps, contains nourishing ingredients such as shea butter and castor oil, and comes in packaging made from recycled material.
Cons: The waterproof formula may require a little extra time for removal compared to regular mascara, and the volumising effect may vary depending on the application method.
Pros: The mascara has a vegan and caring formula that is waterproof yet easy to remove with warm water, gives volume without clumps, contains nourishing ingredients such as shea butter and castor oil, and comes in packaging made from recycled material.
Cons: The waterproof formula may require a little extra time for removal compared to regular mascara, and the volumising effect may vary depending on the application method.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Volume: 9 ml
  • Features: Waterproof, volumising, vegan
  • Removal: Can be removed with warm water (38°C)
  • Brush: Soft rubber brush for precise application
  • Ingredients: Aqua, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Glycerin, Copernicia Cerifera Cera, Alcohol, VP/Eicosene Copolymer, Stearic Acid, Butyrospermum Parkii Butter, Palmitic Acid, Ricinus Communis Seed Oil, Phenoxyethanol, Aminomethyl Propanol, Xanthan Gum, PVP, Sodium Dehydroacetate, Laureth-21, Ethylhexylglycerin, C.I. 77499 (Iron Oxides)
  • EAN: 07340074750160
  • Manufacturer: IDUN Minerals AB, Stockholm, Sweden

Product descriptions

1
Airy volume experience
Loreal - Air Volume Mega Mascara - Black
A black mascara from L'Oréal Paris that gives lashes significant volume without feeling heavy. The product contains 9 ml and is developed to create a full and airy result.
Why it was chosen: L'Oréal Air Volume Mega Mascara was chosen as an example of a volumising mascara that combines a light texture with an intense black result. It represents a popular solution for users who want striking lashes without clumps.

L'Oréal Air Volume Mega Mascara in the colour Black is designed to give lashes a noticeable lift and visible volume. The lightweight formula makes it possible to achieve a full look without weighing down the lashes.

The mascara comes in a 9 ml container and is suitable for daily use when you want a more open and defined look. The black colour enhances the eyes and gives a classic, intense look.

The product can be used alone or in combination with other eye products such as eyeliner or lash serum to enhance the effect. For optimal results, it is recommended to use an eyelash curler before application.

  • Volumising effect: Creates full lashes without feeling heavy.
  • Light formula: Gives an airy feel on the lashes.
  • Intense black colour: Highlights the eyes and gives a striking look.
  • 9 ml content: Suitable for daily use and easy application.
  • Can be combined with other eye products: For a more defined result.

Pros and cons

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use
  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results

Pros and cons

Pros

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use

Cons

  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results

Pros

  • Gives visible volume without clumping
  • Light and comfortable formula
  • Intense black colour
  • Suitable for daily use

Cons

  • The effect may vary depending on application technique
  • Should be combined with an eyelash curler for best results
Pros: The product gives visible volume without clumping, has a light and comfortable formula, an intense black colour and is suitable for daily use.
Cons: The effect may vary depending on application technique, and the product should be combined with an eyelash curler for best results.
Pros: The product gives visible volume without clumping, has a light and comfortable formula, an intense black colour and is suitable for daily use.
Cons: The effect may vary depending on application technique, and the product should be combined with an eyelash curler for best results.

Specifications

  • Brand: L'Oréal Paris
  • Product name: Air Volume Mega Mascara
  • Colour: Black
  • Content: 9 ml
  • Function: Volumising mascara
  • EAN: 00000030179493
  • Manufacturer address: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
2
Powerful lashes
Clinique - High Impact High-Fi Full Volume Mascara Black
A black mascara from Clinique that combines volume-building fibres and pigments with nourishing oils for a striking and defined lash look.
Why it was chosen: This mascara was selected for its combination of volume-enhancing formula, caring ingredients, and allergy-tested properties. It represents a product aimed at users who focus on both performance and eye comfort.

Clinique High Impact High-Fi Full Volume Mascara Black is developed to give noticeably fuller lashes with an intense black colour. The formula contains fibres and pigments that help create up to 230% more volume compared to untreated lashes.

The mascara is enriched with coconut, argan, and moringa oils that help to nourish and protect the lashes during use. The wavy brush is designed to catch and coat each individual lash so that the result is even and defined.

The product is fragrance-free, allergy-tested, and ophthalmologist-tested, making it suitable for people with sensitive eyes and contact lens wearers. It promises durability of up to 12 hours without flaking or clumping.

  • Volume and definition: Provides up to 230% more volume with an intense black colour.
  • Nourishing formula: Contains coconut, argan, and moringa oils that care for the lashes.
  • Long-lasting: Lasts up to 12 hours without clumping or smudging.
  • Allergy-tested: Fragrance-free and ophthalmologist-tested – suitable for sensitive eyes.
  • Practical brush: The wavy brush ensures even application and separated lashes.

Pros and cons

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested
  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing

Pros and cons

Pros

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested

Cons

  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing

Pros

  • Combines volume and care in one formula
  • Suitable for sensitive eyes and contact lens wearers
  • Long-lasting and smudge-resistant
  • Fragrance-free and allergy-tested

Cons

  • The effect depends on application technique and number of layers
  • May require waterproof makeup remover for complete cleansing
Pros: The product combines volume and care in one formula, is suitable for sensitive eyes and contact lens wearers, has a long-lasting and smudge-resistant effect, and is both fragrance-free and allergy-tested.
Cons: The effect depends on application technique and number of layers, and makeup remover for waterproof makeup may be needed for complete cleansing.
Pros: The product combines volume and care in one formula, is suitable for sensitive eyes and contact lens wearers, has a long-lasting and smudge-resistant effect, and is both fragrance-free and allergy-tested.
Cons: The effect depends on application technique and number of layers, and makeup remover for waterproof makeup may be needed for complete cleansing.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Content: 10 ml
  • Durability: Up to 12 hours
  • Properties: Volumising, nourishing, fragrance-free, allergy-tested
  • Suitable for: Sensitive eyes and contact lens wearers
  • Ingredients: Contains, among others, coconut oil, argan oil, and moringa oil
  • Manufacturer: Clinique / Whitman LBS NV, Belgium
  • EAN: 00192333164587
3
Long beautiful lashes
Maybelline - Lash Sensational Sky High Mascara
A black mascara from Maybelline that combines a flexible brush and a light formula to give the lashes both length and volume.
Why it was chosen: This mascara was chosen as an example of a popular and affordable mascara that focuses on providing both length and volume. It represents a widely used product in its category and is suitable for daily use.

Maybelline Lash Sensational Sky High Mascara in the shade Very Black is developed to enhance the length and volume of the lashes. The flexible brush makes it possible to reach even the short lashes and distribute the product evenly from root to tip.

The mascara is part of Maybelline's Lash Sensational series and is known for its light formula that gives a striking result without weighing down the lashes. The black colour contributes to an intense look that can be used both for everyday wear and more defined looks.

The product can be combined with an eyelash curler, eyeliner, or lash serum to further enhance the eye makeup. It is designed to provide a long-lasting result while being easy to apply and remove.

The ingredient list includes, among others, beeswax, carnauba wax, synthetic fluorphlogopite, and bamboo extract, which contribute to texture and durability. The product is manufactured by L’Oréal Paris.

  • Colour: Very Black – gives an intense black result.
  • Brush: Flexible applicator that reaches all lashes.
  • Effect: Combines length and volume.
  • Series: Maybelline Lash Sensational.
  • Usage: Suitable for both daily use and more defined looks.

Pros and cons

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup
  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup

Cons

  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out

Pros

  • Flexible brush that makes it easy to cover all lashes
  • Combines length and volume in one product
  • Intensely black colour for a striking result
  • Suitable for both day and evening makeup

Cons

  • The flexible brush requires some precision during application
  • As with most mascaras, it should be replaced regularly to avoid drying out
Pros: The mascara has a flexible brush that makes it easy to cover all lashes, combines both length and volume in one product, gives an intensely black colour for a striking result, and is suitable for both day and evening makeup.
Cons: The flexible brush requires some precision during application, and as with most mascaras, it should be replaced regularly to avoid drying out.
Pros: The mascara has a flexible brush that makes it easy to cover all lashes, combines both length and volume in one product, gives an intensely black colour for a striking result, and is suitable for both day and evening makeup.
Cons: The flexible brush requires some precision during application, and as with most mascaras, it should be replaced regularly to avoid drying out.

Specifications

  • Brand: Maybelline
  • Series: Lash Sensational
  • Product name: Sky High Mascara
  • Colour: Very Black
  • Type: Mascara
  • EAN: 00000030166967
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
  • Ingredients: AQUA / WATER, PROPYLENE GLYCOL, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, POLYURETHANE-35, CERA ALBA / BEESWAX, SYNTHETIC FLUORPHLOGOPITE, GLYCERYL STEARATE, CETYL ALCOHOL, PEG-200 GLYCERYL STEARATE, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, COPERNICIA CERIFERA CERA / CARNAUBA WAX, STEARIC ACID, PALMITIC ACID, ETHYLENE/VA COPOLYMER, ALCOHOL DENAT., PARAFFIN, AMINOMETHYL PROPANEDIOL, PHENOXYETHANOL, CAPRYLYL GLYCOL, GLYCERIN, HYDROXYETHYLCELLULOSE, BUTYLENE GLYCOL, METHYLPROPANEDIOL, RAYON, XANTHAN GUM, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM LAURETH SULFATE, MYRISTIC ACID, TETRASODIUM EDTA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POTASSIUM SORBATE, SILICA, PHENYLPROPANOL, BAMBUSA VULGARIS EXTRACT, [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77007 / ULTRAMARINES, MICA, CI 77891 / TITANIUM DIOXIDE, CI 75470 / CARMINE, CI 77288 / CHROMIUM OXIDE GREENS, CI 77742 / MANGANESE VIOLET, CI 77510 / FERRIC FERROCYANIDE]
4
Natural eye enhancement
IDUN Minerals - Mascara Eir - Black
A black mascara from IDUN Minerals, developed to give the lashes length and definition with a formula based on natural mineral pigments, without perfume, parabens or silicones.
Why it was chosen: IDUN Minerals Mascara Eir Black was chosen for its combination of gentle composition, vegan ingredients and focus on length and separation rather than volume. It represents an option for users with sensitive eyes or a preference for allergy-friendly makeup.

Mascara Eir from IDUN Minerals is a black mascara designed to enhance the natural length and shape of the lashes without clumping. It provides a defined and separated result suitable for both everyday wear and more dramatic looks.

The formula is based on pure mineral pigments and is free from perfume, parabens and silicones. It is also vegan and cruelty-free, making it suitable for users who want to make a more conscious makeup choice.

The product is ophthalmologically tested and developed with a focus on being gentle on the eyes, making it suitable for people with sensitive skin or contact lens wearers.

The mascara can be combined with an eyelash curler, eyeliner or lash serum to create a more intense look, but also works well on its own as a natural and lightly defining mascara.

  • Colour: Black
  • Effect: Length and separation of lashes
  • Formula: Natural mineral pigments, without perfume, parabens and silicones
  • Skin type: Suitable for all skin types, including sensitive skin
  • Ethics: Vegan and cruelty-free
  • Tested: Ophthalmologically tested and suitable for contact lens wearers

Pros and cons

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping
  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result

Pros and cons

Pros

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping

Cons

  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result

Pros

  • Allergy-friendly and perfume-free formula
  • Suitable for sensitive eyes and contact lens wearers
  • Vegan and cruelty-free
  • Provides length and definition without clumping

Cons

  • Focus on length rather than volume may be perceived as too subtle for some users
  • May require several coats for a more defined result
Pros: The mascara has an allergy-friendly and perfume-free formula that is suitable for sensitive eyes and contact lens wearers, while being vegan, cruelty-free and providing length and definition without clumping.
Cons: Since the focus is mainly on length rather than volume, the result may be perceived as too subtle for some users, and several coats may be needed to achieve a more defined look.
Pros: The mascara has an allergy-friendly and perfume-free formula that is suitable for sensitive eyes and contact lens wearers, while being vegan, cruelty-free and providing length and definition without clumping.
Cons: Since the focus is mainly on length rather than volume, the result may be perceived as too subtle for some users, and several coats may be needed to achieve a more defined look.

Specifications

  • Brand: IDUN Minerals
  • Product name: Mascara Eir Black
  • Colour: Black
  • Features: Length and separation
  • Formula: Natural mineral pigments
  • Free from: Perfume, parabens, silicones
  • Skin type: All, including sensitive skin
  • Ethics: Vegan, cruelty-free
  • Tested: Ophthalmologically tested
  • EAN: 07340074750139
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
5
Full, cared-for lashes
Wet n Wild - Max Volume Plus Mascara - Black
A black mascara from Wet n Wild that combines volume and care with the help of nourishing oils and strengthening ingredients.
Why it was chosen: This mascara was selected for its combination of caring formulation and volume-enhancing properties. It represents an affordable option in the category of volumising mascaras with caring ingredients.

Wet n Wild Max Volume Plus Mascara in the colour Black is developed to give the lashes a fuller appearance while caring for them. The product is enriched with macadamia oil, jojoba oil, and olive oil, which help keep the lashes soft and flexible.

The formulation also contains D-panthenol, which helps strengthen the lashes and reduce the risk of breakage. The mascara is designed to provide extra volume and an intense black result that enhances the eyes.

It can be used alone for a natural yet defined look, or combined with an eyelash curler, eyeliner, and lash serum for a more dramatic expression. The product is part of Wet n Wild’s WNW Mascara series.

  • Volumising effect: Gives the lashes a fuller appearance.
  • Caring oils: Contains macadamia, jojoba, and olive oils that soften and protect the lashes.
  • Strengthening ingredient: D-panthenol helps strengthen the lashes.
  • Intense black colour: Creates a defined and striking look.
  • Part of the WNW Mascara series: Matches other products in Wet n Wild’s range.

Pros and cons

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors
  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions

Pros and cons

Pros

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors

Cons

  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions

Pros

  • Combines volume and care in one product
  • Contains natural oils that nourish the lashes
  • Strengthening formula with D-panthenol
  • Affordable choice compared to many competitors

Cons

  • The effect may vary depending on application technique and lash shape
  • Not waterproof, which can be a disadvantage in humid conditions
Pros: The product combines volume and care in one, contains natural oils that nourish the lashes, has a strengthening formula with D-panthenol, and is also an affordable choice compared to many competitors.
Cons: The effect may vary depending on application technique and lash shape, and since the product is not waterproof, it can be a disadvantage in humid conditions.
Pros: The product combines volume and care in one, contains natural oils that nourish the lashes, has a strengthening formula with D-panthenol, and is also an affordable choice compared to many competitors.
Cons: The effect may vary depending on application technique and lash shape, and since the product is not waterproof, it can be a disadvantage in humid conditions.

Specifications

  • Brand: Wet n Wild
  • Series: WNW Mascara
  • Colour: Black
  • Contains: Macadamia oil, jojoba oil, olive oil, D-panthenol
  • EAN: 04049775515018
  • Manufacturer: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
6
Radiant lash care
Physicians Formula - Diamond Mascara Black Diamond - 8.5 ml
A black mascara from Physicians Formula that combines length, lift and separation of the lashes with a glossy finish from real diamond dust. The formula is designed to be gentle and suitable for sensitive eyes.
Why it was chosen: This mascara was selected for its combination of caring properties and cosmetic effect. It represents a product that unites makeup and care in one, aimed at users focused on both appearance and skin-friendliness.

Physicians Formula Diamond Mascara Black Diamond is an all-in-one mascara that gives the lashes both length, lift and definition. The black colour enhances the eyes, while the lightweight formula ensures an even application without clumping.

The product contains real diamond dust that adds a subtle shine and reflective lustre to the lashes. At the same time, it is developed with ingredients that nourish and strengthen the lashes so that they appear healthy and well-groomed.

The mascara is formulated to be hypoallergenic and cruelty-free, making it suitable for people with sensitive skin or eyes. It can be used alone for a natural result or combined with eyeliner and lash serum for a more defined look.

  • Colour: Black (Black Diamond)
  • Effect: Provides length, lift and separation of the lashes
  • Shine: Contains real diamond dust for a shimmering finish
  • Formulation: Hypoallergenic and cruelty-free
  • Suitable users: Suitable for sensitive eyes and skin

Pros and cons

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes
  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes

Cons

  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros

  • Combines cosmetic effect with caring properties
  • Contains diamond dust for extra shine
  • Hypoallergenic and cruelty-free formula
  • Suitable for sensitive skin and eyes

Cons

  • The shine effect may be more pronounced than desired for a natural look
  • As with most mascaras, the product should be replaced regularly to avoid drying out
Pros: The product combines a cosmetic effect with caring properties, contains diamond dust for extra shine, has a hypoallergenic and cruelty-free formula and is suitable for sensitive skin and eyes.
Cons: The shine effect may be more pronounced than desired for a natural look, and as with most mascaras, the product should be replaced regularly to avoid drying out.
Pros: The product combines a cosmetic effect with caring properties, contains diamond dust for extra shine, has a hypoallergenic and cruelty-free formula and is suitable for sensitive skin and eyes.
Cons: The shine effect may be more pronounced than desired for a natural look, and as with most mascaras, the product should be replaced regularly to avoid drying out.

Specifications

  • Product type: Mascara
  • Colour: Black (Black Diamond)
  • Content: 8.5 ml
  • Properties: Length, lift, separation and shine
  • Formulation: Hypoallergenic, cruelty-free
  • Contains: Real diamond dust
  • EAN: 00044386119475
  • Manufacturer: Physicians Formula
  • Distributor: Letsfaceit Nordic ApS, Denmark
7
Natural fullness
bareMinerals - Lashtopia Mega Volume Mineral Based Mascara Black
A black mascara from bareMinerals that combines mineral-based care with noticeable volume and a lifting effect for a defined lash look.
Why it was chosen: Lashtopia Mega Volume Mascara was chosen for its combination of mineral-based formula, caring properties, and ability to provide noticeable volume without clumping. It represents a product that unites makeup and care in one.

bareMinerals Lashtopia Mega Volume Mineral Based Mascara Black is developed to give the lashes a noticeable volume increase – up to ten times more than normal. The black mascara has a light and creamy consistency that makes it possible to build intensity without the lashes clumping together.

The formula is based on minerals and contains moisturising and softening ingredients that help keep the lashes supple and well cared for. The mascara is designed to separate the lashes and give a lift so that the eyes appear more open and defined.

The product is free from perfume and parabens, making it suitable for users who want a gentler makeup. It does not crumble and stays nice throughout the day, making it suitable for both day and evening use.

  • Volumising effect: Up to 10 times more volume than natural lashes.
  • Mineral-based formula: Contains caring and moisturising ingredients.
  • Separation and lift: Provides a defined and open lash look.
  • Long-lasting: Does not clump or crumble during the day.
  • Free from perfume and parabens: Suitable for sensitive skin and eye areas.

Pros and cons

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use
  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand

Pros and cons

Pros

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand

Pros

  • Provides noticeable volume and lift
  • Mineral-based and caring formula
  • Does not clump or crumble
  • Free from perfume and parabens
  • Suitable for daily use

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May be out of stock periodically due to demand
Pros: The product provides noticeable volume and lift, has a mineral-based and caring formula, does not clump or crumble, is free from perfume and parabens, and is suitable for daily use.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it may be out of stock periodically due to high demand.
Pros: The product provides noticeable volume and lift, has a mineral-based and caring formula, does not clump or crumble, is free from perfume and parabens, and is suitable for daily use.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it may be out of stock periodically due to high demand.

Specifications

  • Brand: bareMinerals
  • Product name: Lashtopia Mega Volume Mineral Based Mascara Black
  • Colour: Black
  • Content: 12 ml
  • Effect: Up to 10x more volume
  • Properties: Mineral-based, moisturising, softening, separating, lifting
  • Free from: Perfume and parabens
  • EAN: 00098132520756
  • Product type: Mascara
8
Dramatic lashes
Lancome - Hypnose Mascara Waterproof Black Noir 01 - 6 ml
A waterproof mascara from Lancôme that provides noticeable volume and a black, defined result, while keeping the lashes soft and separated.
Why it was chosen: Hypnôse Waterproof Mascara was chosen as an example of a luxury mascara that combines waterproof durability with volume and comfort. It represents a popular choice for users who want a long-lasting and intense lash look.

Lancôme Hypnôse Mascara Waterproof Black Noir 01 is a black, waterproof mascara designed to give lashes noticeable volume and definition. It is developed to resist moisture and tears, making it suitable for use in all weather conditions or on special occasions where durability is important.

The formula is created to be applied in multiple layers without clumping, so the intensity can be built up as desired. The mascara separates the lashes nicely and leaves them soft, while providing an even and full appearance.

The product can be used by people with sensitive eyes and is suitable for those who want a combination of volume, durability, and comfort. The waterproof property makes it ideal for both daily use and situations where regular mascara may struggle to hold.

  • Waterproof formula: Resists moisture, sweat, and tears for long-lasting durability.
  • Volumising effect: Provides up to six times more fullness to the lashes.
  • Buildable intensity: Can be applied in multiple layers without clumping.
  • Soft and separated lashes: Maintains a natural and flexible result.
  • Suitable for sensitive eyes: Developed with a focus on comfort and tolerance.

Pros and cons

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes
  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara

Pros and cons

Pros

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes

Cons

  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara

Pros

  • Long-lasting and waterproof formula
  • Provides noticeable volume and intense colour
  • Can be applied in multiple layers without clumping
  • Suitable for people with sensitive eyes

Cons

  • May require an effective makeup remover for waterproof mascara
  • Not suitable for those who prefer a more natural or light mascara
Pros: The mascara has a long-lasting and waterproof formula that provides noticeable volume and intense colour, can be applied in multiple layers without clumping, and is suitable for people with sensitive eyes.
Cons: It may require an effective makeup remover to remove the waterproof formula and is not suitable for those who prefer a more natural or light mascara.
Pros: The mascara has a long-lasting and waterproof formula that provides noticeable volume and intense colour, can be applied in multiple layers without clumping, and is suitable for people with sensitive eyes.
Cons: It may require an effective makeup remover to remove the waterproof formula and is not suitable for those who prefer a more natural or light mascara.

Specifications

  • Brand: Lancôme
  • Product name: Hypnôse Mascara Waterproof Black Noir 01
  • Colour: Black (Black Noir 01)
  • Type: Waterproof mascara
  • Function: Volumising and separating
  • Content: 6 ml
  • EAN: 03614272161825
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
9
Extra powerful volume
Benefit - BADgal BANG! Mascara Duo
A set with two BADgal BANG! mascaras from Benefit, designed to give significant volume and an intense lash look that lasts up to 36 hours.
Why it was chosen: This mascara set was selected because it combines two full sizes of a popular volumising mascara in one package. It represents a good example of a product that offers both long-lasting wear and high intensity in a practical duo pack.

Benefit BADgal BANG! Mascara Duo contains two mascaras of 8.5 ml each, providing the opportunity for either double the favourite product or a practical solution for both home and travel use. The product is developed to give the lashes a noticeable lift and visible volume that lasts up to 36 hours.

The mascara is applied with a flexible brush designed to reach even the smallest lashes. The lightweight formula allows you to build volume layer by layer without clumping, resulting in an intense and full look.

The set is aimed at users who want a long-lasting mascara with a focus on volume and definition. It can be used both for everyday wear and for more dramatic looks, depending on how many layers are applied.

  • Double pack: Contains two full sizes of 8.5 ml each.
  • Long-lasting: Effect for up to 36 hours.
  • Volumising formula: Builds intensity without clumping.
  • Flexible brush: Makes it easy to reach all lashes.
  • Suitable for both upper and lower lashes: Provides a complete lash look.

Pros and cons

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup
  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look

Pros and cons

Pros

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup

Cons

  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look

Pros

  • Two full sizes in one package provide extra value
  • Long-lasting formula with a focus on volume
  • Easy to build up for a more intense result
  • Suitable for both day and evening makeup

Cons

  • May require oil-based makeup remover to be completely removed
  • Not suitable for users who prefer a natural lash look
Pros: The product provides extra value with two full sizes in one package, has a long-lasting formula with a focus on volume, is easy to build up for a more intense result, and is suitable for both day and evening makeup.
Cons: It may require an oil-based makeup remover to be completely removed and is not ideal for users who prefer a more natural lash look.
Pros: The product provides extra value with two full sizes in one package, has a long-lasting formula with a focus on volume, is easy to build up for a more intense result, and is suitable for both day and evening makeup.
Cons: It may require an oil-based makeup remover to be completely removed and is not ideal for users who prefer a more natural lash look.

Specifications

  • Brand: Benefit
  • Product name: BADgal BANG! Mascara Duo
  • Contents: 2 x 8.5 ml
  • Durability: Up to 36 hours
  • EAN: 00602004092915
  • Manufacturer: LVMH Fragrance, 1 rue Pasquier, 92300 Levallois-Perret, France
  • Value: 538 DKK (recommended retail price)
  • Colour: Black
  • Formula type: Volumising mascara
10
Intense Volume Look
Sisley - So Volume Mascara - Black
A black mascara from Sisley developed to give the lashes significant volume and a defined look. The product combines colour intensity with caring ingredients for a full-bodied result.
Why it was chosen: Sisley So Volume Mascara was selected as an example of a high-end mascara that combines cosmetic effect with caring properties. It represents a product in the premium segment where the focus is on both appearance and lash health.

Sisley So Volume Mascara in the shade Black is designed to give the lashes significant volume and an intense black finish. It is developed to enhance the eyes with a deep colour and smooth application that separates and lifts the lashes.

The formula contains ingredients such as beeswax, carnauba wax and castor oil, which contribute to a creamy texture and help to care for the lashes during use. In addition, panthenol, biotin and peptides are included, known for strengthening and protecting the lashes over time.

The mascara comes in a 10 ml container and is available in several shades, with this variant being '1 Deep Black'. It can be used alone for a natural yet intense look, or combined with eyeliner and lash serum for a more striking result.

  • Volumising effect: Gives the lashes a fuller and more defined look.
  • Intense black colour: The 'Deep Black' shade enhances the eyes with a deep tone.
  • Caring ingredients: Contains beeswax, carnauba wax, castor oil, panthenol and biotin.
  • Smooth application: The texture ensures an even and clump-free distribution on the lashes.
  • Multiple colour variants: The range is also available in Deep Brown and Deep Blue.

Pros and cons

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks
  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros and cons

Pros

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks

Cons

  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out

Pros

  • Combines volume and care in one product
  • Intense black colour that gives a striking look
  • Contains caring and strengthening ingredients
  • Suitable for daily use and more dramatic looks

Cons

  • The price level is in the higher range of the market
  • As with most mascaras, the product should be replaced regularly to avoid drying out
Pros: The product combines volume and care in one, has an intense black colour that gives a striking look, contains caring and strengthening ingredients, and is suitable for both daily use and more dramatic looks.
Cons: The price is in the higher range of the market, and as with most mascaras, the product should be replaced regularly to avoid drying out.
Pros: The product combines volume and care in one, has an intense black colour that gives a striking look, contains caring and strengthening ingredients, and is suitable for both daily use and more dramatic looks.
Cons: The price is in the higher range of the market, and as with most mascaras, the product should be replaced regularly to avoid drying out.

Specifications

  • Brand: Sisley
  • Product name: So Volume Mascara
  • Colour: 1 Deep Black
  • Content: 10 ml
  • EAN: 03473311853417
  • Formulation: Contains beeswax, carnauba wax, castor oil, panthenol, biotin and peptides
  • Available colours in the range: Deep Black, Deep Brown, Deep Blue
11
Drama for lashes
Max Factor - False Lash Epic Volume Mascara Black (Black)
A black mascara from Max Factor, developed to provide noticeable volume and length with a specially designed brush that separates and defines each lash.
Why it was chosen: This mascara was selected as an example of a mid-range, volume-focused mascara that combines precision and ease of use. It represents a popular choice for consumers who want a striking lash look without clumps.

Max Factor False Lash Epic Volume Mascara Black is designed to enhance the lashes with both volume and length. The black colour gives an intense look, while the specially developed brush helps to capture and separate each lash for an even result.

The formula is developed to prevent clumping, ensuring smooth and controlled application. The mascara is ophthalmologically tested, making it suitable for use around the eyes.

It can be applied from the lash line in zigzag motions to achieve maximum effect. For a more open look, the product can be combined with an eyelash curler, eyeliner, or lash serum.

  • Volumising effect: Creates fuller and longer lashes.
  • Specially designed brush: Provides precise and clump-free application.
  • Black colour: Enhances lashes with an intense look.
  • Ophthalmologically tested: Suitable for use around the eyes.
  • Can be combined with other products: Works well with eyeliner and lash serum for a more defined look.

Pros and cons

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour
  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes

Pros and cons

Pros

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour

Cons

  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes

Pros

  • Provides both volume and length
  • Clump-free application with precise brush
  • Ophthalmologically tested
  • Intense black colour

Cons

  • Effect may vary depending on application technique
  • Requires careful removal to avoid residue around the eyes
Pros: The product provides both volume and length, has a clump-free application with a precise brush, is ophthalmologically tested, and has an intense black colour.
Cons: The effect may vary depending on application technique, and it requires careful removal to avoid residue around the eyes.
Pros: The product provides both volume and length, has a clump-free application with a precise brush, is ophthalmologically tested, and has an intense black colour.
Cons: The effect may vary depending on application technique, and it requires careful removal to avoid residue around the eyes.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Features: Volumising, clump-free formula
  • Brush: Specially designed for precise application
  • Tested by: Ophthalmologist
  • Manufacturer: Coty
  • Manufacturer address: 14 Rue du Quatre Septembre, 75002 Paris, France
  • EAN: 00000096137215
12
Drama for lashes
Loreal - Telescopic Lift Mascara Black
A black mascara from L'Oréal Paris that combines lift, length and volume for up to 36 hours with a vegan formula enriched with ceramides.
Why it was chosen: Telescopic Lift Mascara was selected for its combination of lengthening and lifting effect as well as its vegan formula. It represents a popular choice in the mascara category, where the focus is on both results and lash care.

L'Oreal Paris Telescopic Lift Mascara Black is developed to give the lashes a noticeable lift and visible lengthening. The black mascara is formulated to provide both volume and length, making the lashes appear more defined and full.

The formula is vegan and contains ceramides that help to nourish and strengthen the lashes during use. It is designed to last up to 36 hours without smudging or clumping.

The mascara is applied with a double-sided brush that makes it possible to catch even the short lashes in the corners of the eyes for an even and precise result. It can be used alone or in combination with an eyelash curler, eyeliner or lash serum for a more dramatic look.

  • Long-lasting effect: Up to 36 hours of lift, length and volume.
  • Lengthening formula: Gives lashes up to 5 mm extra length.
  • Vegan composition: Contains ceramides that care for the lashes.
  • Double-sided brush: Makes it easy to catch even small lashes.
  • Black colour: Gives an intense and defined look.

Pros and cons

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application
  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover

Pros and cons

Pros

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application

Cons

  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover

Pros

  • Combines length, volume and lift in one mascara
  • Long-lasting formula for up to 36 hours
  • Vegan and enriched with ceramides
  • Double-sided brush for precise application

Cons

  • Requires careful application to avoid clumps
  • Can be difficult to remove completely without an effective makeup remover
Pros: The mascara combines length, volume and lift in one product, has a long-lasting formula for up to 36 hours, is vegan and enriched with ceramides, and has a double-sided brush that ensures precise application.
Cons: It requires careful application to avoid clumps and can be difficult to remove completely without an effective makeup remover.
Pros: The mascara combines length, volume and lift in one product, has a long-lasting formula for up to 36 hours, is vegan and enriched with ceramides, and has a double-sided brush that ensures precise application.
Cons: It requires careful application to avoid clumps and can be difficult to remove completely without an effective makeup remover.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Content: 9.9 ml
  • Effect: Length, volume and lift
  • Durability: Up to 36 hours
  • Formula: Vegan, enriched with ceramides
  • Lengthening: Up to 5 mm
  • EAN: 00000030152540
  • Manufacturer: L'Oréal Paris, 14 rue Royale, 75008 Paris, France
13
Powerful volume boost
Maybelline - The Colossal Big Shot Mascara - Very Black
A black mascara from Maybelline developed to give significant volume and length to the lashes with a dense brush head and an intense colour.
Why it was chosen: This mascara has been selected as an example of a classic mid-range volumising mascara that combines a large brush head with an intense black colour and is suitable for daily use.

Maybelline The Colossal Big Shot Mascara in the shade Very Black is designed to enhance the lashes with both volume and length. The black colour provides a striking look, while the large and dense brush distributes the product evenly from root to tip.

The formula is developed to give a full result without clumping, and it can be used alone or together with other eye makeup products for a more defined look.

The mascara comes in a 9.5 ml container and is part of Maybelline’s Colossal series, known for focusing on volume and intensity in the lashes.

  • Volumising effect: Gives the lashes a full and striking look.
  • Intense black colour: The Very Black shade enhances the eyes with a deep tone.
  • Large brush: The dense brush head helps distribute the product evenly.
  • Suitable for daily use: Can be used alone or as part of a complete eye makeup look.

Pros and cons

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup
  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments

Pros and cons

Pros

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup

Cons

  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments

Pros

  • Gives both volume and length to the lashes
  • Intense black colour for a striking look
  • Large brush that effectively covers the lashes
  • Suitable for both everyday and evening makeup

Cons

  • May require practice to avoid clumping during application
  • Not waterproof, which can be a disadvantage in humid environments
Pros: The product gives both volume and length to the lashes, has an intense black colour for a striking look, a large brush that effectively covers the lashes, and is suitable for both everyday and evening makeup.
Cons: It may require practice to avoid clumping during application, and since it is not waterproof, it can be a disadvantage in humid environments.
Pros: The product gives both volume and length to the lashes, has an intense black colour for a striking look, a large brush that effectively covers the lashes, and is suitable for both everyday and evening makeup.
Cons: It may require practice to avoid clumping during application, and since it is not waterproof, it can be a disadvantage in humid environments.

Specifications

  • Brand: Maybelline
  • Series: The Colossal Big Shot
  • Colour: Very Black
  • Content: 9.5 ml
  • EAN: 00000030143265
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
14
Natural beauty
IDUN Minerals - Magna Mascara - Black
A black mascara from IDUN Minerals that provides noticeable volume and defined lashes with a creamy, highly pigmented formula developed for sensitive eyes.
Why it was chosen: IDUN Minerals Magna Mascara was selected for its combination of vegan formulation, allergy-friendly properties, and focus on volume. It represents a product aimed at users with sensitive eyes who want an intense result without perfume or parabens.

Magna Mascara from IDUN Minerals is developed to provide maximum volume and clearly defined lashes. The curved brush has precise bristles that distribute the product evenly from root to tip and highlight each individual lash.

The formula is creamy and highly pigmented, giving an intense black colour. It is vegan, free from parabens, silicones, and perfume, and tested to be gentle on the eyes.

The mascara is suitable for all skin types, including sensitive skin, and can be used by contact lens wearers. It is also cruelty-free and based on natural mineral pigments.

The product is part of IDUN Minerals' range of ophthalmologically tested makeup that combines functionality with skin-friendly ingredients.

  • Volumising formula: Creates full and defined lashes with few strokes.
  • Curved brush: Provides precise application and lifts the lashes from root to tip.
  • Vegan and allergy-friendly: Free from parabens, silicones, and perfume.
  • Highly pigmented colour: Gives an intense black finish.
  • Ophthalmologically tested: Suitable for sensitive eyes and contact lens wearers.

Pros and cons

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments
  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result

Pros and cons

Pros

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result

Pros

  • Provides noticeable volume and definition
  • Suitable for sensitive skin and eyes
  • Vegan and cruelty-free
  • Free from perfume, parabens, and silicones
  • Natural mineral pigments

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • May require several layers for a very dramatic result
Pros: The product provides noticeable volume and definition, is suitable for sensitive skin and eyes, is vegan and cruelty-free, free from perfume, parabens, and silicones, and contains natural mineral pigments.
Cons: The product is not waterproof, which can be a disadvantage in humid environments, and it may require several layers to achieve a very dramatic result.
Pros: The product provides noticeable volume and definition, is suitable for sensitive skin and eyes, is vegan and cruelty-free, free from perfume, parabens, and silicones, and contains natural mineral pigments.
Cons: The product is not waterproof, which can be a disadvantage in humid environments, and it may require several layers to achieve a very dramatic result.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Formula: Vegan, highly pigmented, and creamy
  • Properties: Volumising, allergy-friendly, free from parabens, silicones, and perfume
  • Tested: Ophthalmologically tested and suitable for contact lens wearers
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
  • Distributor: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
  • EAN: 07340074750085
15
Volume and care
Wet n Wild - Big Poppa Mascara - Blackest Black
A black mascara from Wet n Wild that combines volume, length, and care in one formula. It is developed to provide a striking and buildable result with a deep black finish.
Why it was chosen: Big Poppa Mascara was selected as an example of an affordable mascara that promises both volume and length. It represents a popular choice in the budget segment and is suitable for comparison with other mascara products in the same category.

Wet n Wild Big Poppa Mascara in the shade Blackest Black is developed to give the lashes both fullness and length. The deep black colour enhances the eyes and can be built up in several layers for a more striking look.

The formula contains castor oil that provides care for the lashes, while the brush is designed to capture and separate each lash for an even result. The mascara can be used alone or in combination with an eyelash curler and eyeliner for a more defined look.

The product is aimed at users who want a mascara with intense colour and the ability to adjust the volume as needed.

  • Colour: Blackest Black – intense black shade.
  • Effect: Provides both length and volume to the lashes.
  • Buildable formula: Can be applied in several layers for desired intensity.
  • Caring ingredient: Contains castor oil that helps to nourish the lashes.
  • Brush design: Developed to separate and define the lashes.

Pros and cons

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price
  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers

Pros and cons

Pros

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers

Pros

  • Combines volume and length in one mascara
  • Intense black colour that enhances the eyes
  • Contains nourishing castor oil
  • Can be built up for a more dramatic result
  • Budget-friendly price

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • Requires careful application to avoid clumping with multiple layers
Pros: The mascara combines volume and length in one product, has an intense black colour that enhances the eyes, contains nourishing castor oil, can be built up for a more dramatic result, and is available at a budget-friendly price.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it requires careful application to avoid clumping with multiple layers.
Pros: The mascara combines volume and length in one product, has an intense black colour that enhances the eyes, contains nourishing castor oil, can be built up for a more dramatic result, and is available at a budget-friendly price.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and it requires careful application to avoid clumping with multiple layers.

Specifications

  • Brand: Wet n Wild
  • Product name: Big Poppa Mascara - Blackest Black
  • Colour: Black (Blackest Black)
  • Function: Provides length and volume
  • Caring ingredient: Castor oil (Ricinus Communis Seed Oil)
  • EAN: 00077802118752
  • Formula type: Buildable mascara
  • Manufacturer: Letsfaceit Nordic ApS, Denmark
16
Intense eye-catcher
Benefit - Theyre Real Beyond Mascara Jet Black
A black mascara from Benefit that separates, lengthens and lifts the lashes for a striking and intense look.
Why it was chosen: The product was selected as an example of a popular mascara that combines length, volume and durability. It represents a classic solution in the premium makeup segment, where the focus is on effect and precision.

Benefit They're Real Beyond Mascara Jet Black is a black mascara designed to give the lashes both length, volume and lift. It separates the lashes and enhances the eyes with an intense colour that lasts all day.

The formula is developed to be long-lasting without drying out or clumping, and the brush is designed to catch even the smallest lashes for an even and defined result.

The mascara can be used alone or in combination with an eyelash curler, eyeliner or lash serum to create a more striking look. It comes in a size of 8.5 grams and is suitable for daily use.

The product is part of Benefit’s range of eye makeup and is known for its ability to give a visible lift and a curved effect to the lashes.

  • Colour: Jet Black – intense black shade.
  • Effect: Gives length, volume and lift to the lashes.
  • Brush design: Catches even small lashes for precise application.
  • Formula: Long-lasting and resistant to drying and clumping.
  • Content: 8.5 grams.

Pros and cons

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look
  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop

Pros and cons

Pros

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look

Cons

  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop

Pros

  • Combines length, volume and lift in one product
  • Long-lasting formula that does not clump
  • Brush designed to separate and define the lashes
  • Intense black colour for a striking look

Cons

  • May require oil-based makeup remover for complete removal
  • Not eligible for use with discount codes according to the webshop
Pros: The product combines length, volume and lift in one, has a long-lasting formula that does not clump, a brush designed to separate and define the lashes, and an intense black colour that gives a striking look.
Cons: It may require an oil-based makeup remover for complete removal and, according to the webshop, cannot be used with discount codes.
Pros: The product combines length, volume and lift in one, has a long-lasting formula that does not clump, a brush designed to separate and define the lashes, and an intense black colour that gives a striking look.
Cons: It may require an oil-based makeup remover for complete removal and, according to the webshop, cannot be used with discount codes.

Specifications

  • Product category: Mascara
  • Colour: Jet Black (black)
  • Effect: Volume, length and lift
  • Content: 8.5 g
  • EAN: 00602004039200
  • Manufacturer: LVMH Fragrance
  • Manufacturer address: 1, rue Pasquier, 92300 Levallois-Perret, France
  • Ingredients: AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, POLYBUTENE, VP/EICOSENE COPOLYMER, GLYCERYL STEARATE, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, STEARETH-21, PALMITIC ACID, PVP, STEARIC ACID, SILICA, PENTYLENE GLYCOL, PHENOXYETHANOL, STEARETH-2, AMINOMETHYL PROPANEDIOL, CAPRYLYL GLYCOL, PANTHENOL, HYDROXYETHYLCELLULOSE, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, as well as colourants CI 19140, CI 42090, CI 77007, CI 77163, CI 77288, CI 77289, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891.
17
Full, strong lashes
Max Factor - Lash Revival - Extreme Black
A black mascara from Max Factor that combines volume and length with a formula that strengthens and nourishes the lashes over time.
Why it was chosen: Max Factor Lash Revival Extreme Black was chosen as an example of a mascara that combines cosmetic effect with caring properties. It represents a popular solution for users who want both fuller and stronger lashes in one formula.

Max Factor Lash Revival Mascara Extreme Black is developed to give both volume and length to the lashes. The black colour enhances the eyes, while the special brush helps to separate the lashes and prevent clumping.

The formula is designed to strengthen and lengthen the lashes with regular use, and the manufacturer states that the lashes may feel stronger and longer after four weeks of use.

The mascara is suitable for those who want a defined look with extra black colour and at the same time want to care for their lashes. It can be combined with an eyelash curler, eyeliner or lash serum for a more defined result.

  • Volume and length: Provides a full and lengthening result.
  • Caring formula: Developed to strengthen lashes over time.
  • Anti-clump brush: Helps to separate lashes for an even result.
  • Long-lasting: Maintains the effect throughout the day.
  • Colour: Extreme Black – intense black shade.

Pros and cons

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look
  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods

Pros and cons

Pros

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look

Cons

  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods

Pros

  • Combines volume and length in one mascara
  • Formula with caring properties
  • Brush designed to prevent clumping
  • Intensely black colour for a defined look

Cons

  • The effect of stronger lashes requires regular use over several weeks
  • The product may be out of stock during certain periods
Pros: The mascara combines volume and length in one product, has a caring formula, a brush that prevents clumping and gives an intense black colour for a defined look.
Cons: The effect of stronger lashes requires regular use over several weeks, and the product may sometimes be out of stock.
Pros: The mascara combines volume and length in one product, has a caring formula, a brush that prevents clumping and gives an intense black colour for a defined look.
Cons: The effect of stronger lashes requires regular use over several weeks, and the product may sometimes be out of stock.

Specifications

  • Brand: Max Factor
  • Product name: Lash Revival Mascara Extreme Black
  • Colour: Extreme Black
  • Features: Volumising, lengthening, caring formula
  • Brush type: Anti-clump design
  • Manufacturer: Coty, 14 Rue du Quatre Septembre, 75002 Paris, France
  • EAN: 03614227918191
18
Precision and intensity
Loreal - Telescopic Mascara Extra Black
A black mascara from L'Oréal, developed to give extra length and definition to the lashes with a slim rubber brush that captures even the finest hairs.
Why it was chosen: L'Oréal Telescopic Mascara Extra Black was chosen for its combination of precision, lengthening, and intense colour. It represents a popular type of mascara that focuses on enhancing the length of the lashes rather than volume.

L'Oréal Telescopic Mascara Extra Black is designed to lengthen and define the lashes with an intense black colour. The slim rubber brush makes it possible to reach even the smallest lashes, providing an even and precise result.

The mascara is suitable for users who want a striking yet natural look, where the focus is on length and separation of the lashes. The extra black pigmentation contributes to a more intense gaze.

The product can be used alone or combined with other eye makeup products such as eyeliner or lash serum for a more enhanced look.

  • Extra black colour: Provides an intense and defined look.
  • Slim rubber brush: Makes it easier to capture even the shortest lashes.
  • Lengthening effect: Helps create longer and more defined lashes.
  • Precise application: The thin brush provides control and reduces the risk of clumping.

Pros and cons

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks
  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result

Pros and cons

Pros

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result

Pros

  • Easy to apply with precise brush
  • Enhances the length of the lashes
  • Intense black colour for a striking result
  • Suitable for daily use and more defined looks

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • May require several coats for a more dramatic result
Pros: The mascara is easy to apply with a precise brush, enhances the length of the lashes, has an intense black colour for a striking result, and is suitable for both daily use and more defined looks.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and it may require several coats to achieve a more dramatic result.
Pros: The mascara is easy to apply with a precise brush, enhances the length of the lashes, has an intense black colour for a striking result, and is suitable for both daily use and more defined looks.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and it may require several coats to achieve a more dramatic result.

Specifications

  • Product category: Mascara
  • Colour: Extra Black
  • Brush type: Slim rubber brush
  • Effect: Lengthening and defining
  • Manufacturer: L’Oréal Paris
  • EAN: 03600521377024
  • Country of origin: France
19
Intense volume finish
Maybelline - Volum Express The Falsies Mascara Black Drama
A black mascara from Maybelline developed to give the lashes extra volume and an intense look. The product is part of the Volum' Express series and comes in the Black Drama variant.
Why it was chosen: This mascara has been selected as a representative for volumising mascaras in the mid-range. It combines a classic brush with a formula developed to give a dramatic look without clumping.

Maybelline Volum' Express The Falsies Mascara Black Drama is designed to enhance the lashes with intense colour and noticeable volume. The black shade 'Black Drama' provides a dark and defined result suitable for both day and evening makeup.

The mascara contains 8.2 ml of product and is applied with a brush that helps separate and lift the lashes. It can be used alone or in combination with an eyelash curler to open up the eye and create a more curved look.

The formula is developed to give a full result and can be complemented with eyeliner or lash serum for a more defined look. The product is part of Maybelline's Volum' Express series, which focuses on volume and intensity.

The ingredient list includes beeswax, carnauba wax, glycerin, and panthenol, which contribute to texture and durability. The product is manufactured by L’Oréal Paris and comes with the EAN code 03600531507282.

  • Volumising effect: Developed to give the lashes a full and dramatic look.
  • Intense black colour: The 'Black Drama' variation provides a deep and dark finish.
  • Classic brush: Helps to separate and lift the lashes during application.
  • Contains 8.2 ml: Practical size for daily use.
  • Part of the Volum' Express series: Known for its focus on volume and intensity.

Pros and cons

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag
  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions

Pros and cons

Pros

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag

Cons

  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions

Pros

  • Gives noticeable volume and intense colour
  • Suitable for both day and evening makeup
  • Can be combined with an eyelash curler or eyeliner for a more dramatic look
  • Compact size, easy to carry in your bag

Cons

  • May require practice to avoid clumping with multiple layers
  • Not a waterproof variant, which can be a disadvantage in humid conditions
Pros: The product gives noticeable volume and intense colour, is suitable for both day and evening makeup, can be combined with an eyelash curler or eyeliner for a more dramatic look, and has a compact size that makes it easy to carry in your bag.
Cons: It may require practice to avoid clumping with multiple layers, and since it is not a waterproof variant, it can be a disadvantage in humid conditions.
Pros: The product gives noticeable volume and intense colour, is suitable for both day and evening makeup, can be combined with an eyelash curler or eyeliner for a more dramatic look, and has a compact size that makes it easy to carry in your bag.
Cons: It may require practice to avoid clumping with multiple layers, and since it is not a waterproof variant, it can be a disadvantage in humid conditions.

Specifications

  • Product category: Mascara
  • Variant: Black Drama
  • Content: 8.2 ml
  • Colour: Black
  • Brand: Maybelline
  • Series: Volum' Express The Falsies
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
  • EAN: 03600531507282
20
Natural volume joy
IDUN Minerals - Mascara Vatn Volume 38 Degrees C
A volumising and waterproof mascara from IDUN Minerals with tube technology that coats each lash for an even and long-lasting result that is easily removed with warm water.
Why it was chosen: This mascara was selected for its combination of vegan formulation, waterproof properties, and caring ingredients such as shea butter and castor oil. It represents a product that combines durability and gentle care in one solution.

IDUN Minerals Mascara Vatn Volume 38 Degrees C is a waterproof mascara that gives lashes visible volume with just one coat. It uses a tube technology that encapsulates each lash for an even and defined result without clumps.

The formula is creamy, vegan, and developed to last all day, while being easily removed with warm water. The mascara contains shea butter and castor oil that help to care for and nourish the lashes during use.

The soft rubber brush ensures precise application and makes it possible to achieve a natural yet defined look. The packaging is made from recycled material, supporting a more sustainable choice.

  • Volumising effect: Gives full lashes with just one coat.
  • Tube technology: Encapsulates each lash for an even and long-lasting result.
  • Waterproof formula: Lasts all day and is easily removed with warm water.
  • Caring ingredients: Contains shea butter and castor oil that nourish the lashes.
  • Vegan and sustainable: Made without animal ingredients and with recycled packaging.

Pros and cons

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material
  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method

Pros and cons

Pros

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material

Cons

  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method

Pros

  • Vegan and caring formula
  • Waterproof yet easy to remove with warm water
  • Gives volume without clumps
  • Contains nourishing ingredients such as shea butter and castor oil
  • Packaging made from recycled material

Cons

  • Waterproof formula may require a little more time for removal than regular mascara
  • The volumising effect may vary depending on the application method
Pros: The mascara has a vegan and caring formula that is waterproof yet easy to remove with warm water, gives volume without clumps, contains nourishing ingredients such as shea butter and castor oil, and comes in packaging made from recycled material.
Cons: The waterproof formula may require a little extra time for removal compared to regular mascara, and the volumising effect may vary depending on the application method.
Pros: The mascara has a vegan and caring formula that is waterproof yet easy to remove with warm water, gives volume without clumps, contains nourishing ingredients such as shea butter and castor oil, and comes in packaging made from recycled material.
Cons: The waterproof formula may require a little extra time for removal compared to regular mascara, and the volumising effect may vary depending on the application method.

Specifications

  • Product type: Mascara
  • Colour: Black
  • Volume: 9 ml
  • Features: Waterproof, volumising, vegan
  • Removal: Can be removed with warm water (38°C)
  • Brush: Soft rubber brush for precise application
  • Ingredients: Aqua, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Glycerin, Copernicia Cerifera Cera, Alcohol, VP/Eicosene Copolymer, Stearic Acid, Butyrospermum Parkii Butter, Palmitic Acid, Ricinus Communis Seed Oil, Phenoxyethanol, Aminomethyl Propanol, Xanthan Gum, PVP, Sodium Dehydroacetate, Laureth-21, Ethylhexylglycerin, C.I. 77499 (Iron Oxides)
  • EAN: 07340074750160
  • Manufacturer: IDUN Minerals AB, Stockholm, Sweden

Other products

1
Natural clarity
Wet n wild - MegaClear Brow & Lash Mascara
A clear mascara from Wet n Wild that can be used as a primer or top coat for both eyelashes and brows. It helps to shape, define and keep the hairs in place while nourishing with proteins and vitamin E.
Why it was chosen: The product was selected as an example of a multifunctional, transparent mascara that combines styling and care. It represents an affordable alternative to coloured mascaras and brow gel products.

Wet n Wild MegaClear Brow & Lash Mascara is developed to give a natural and well-groomed look to both lashes and brows. The clear formula makes it possible to use the product alone for a subtle look or as a base under other mascara or brow colour.

The mascara works both as a primer and top coat, making it versatile in use. It helps to shape and hold the hairs in place so that they maintain their form throughout the day.

The formula contains proteins and vitamin E that help to nourish and strengthen the lashes. The product is dermatologically tested and suitable for daily use, even for people with sensitive skin.

With a capacity of 8 ml, it comes in a compact package that is easy to carry in your bag. The transparent consistency also makes it suitable for taming small flyaway hairs around the face.

  • Multifunctional use: Can be used for both brows and lashes as a primer or top coat.
  • Clear formula: Provides a natural result without colour.
  • Shaping effect: Helps to define and keep the hairs in place all day.
  • Nourishing properties: Contains proteins and vitamin E that strengthen and care for the lashes.
  • Hypoallergenic: Dermatologically tested and suitable for daily use.

Pros and cons

  • Can be used for both brows and lashes
  • Clear formula provides a natural result
  • Nourishes with vitamin E and proteins
  • Suitable as a primer or top coat
  • Hypoallergenic and dermatologically tested
  • Provides no colour or volume like traditional mascaras
  • Requires regular cleaning of the brush to avoid product residue

Pros and cons

Pros

  • Can be used for both brows and lashes
  • Clear formula provides a natural result
  • Nourishes with vitamin E and proteins
  • Suitable as a primer or top coat
  • Hypoallergenic and dermatologically tested

Cons

  • Provides no colour or volume like traditional mascaras
  • Requires regular cleaning of the brush to avoid product residue

Pros

  • Can be used for both brows and lashes
  • Clear formula provides a natural result
  • Nourishes with vitamin E and proteins
  • Suitable as a primer or top coat
  • Hypoallergenic and dermatologically tested

Cons

  • Provides no colour or volume like traditional mascaras
  • Requires regular cleaning of the brush to avoid product residue
Pros: The product can be used for both brows and lashes, has a clear formula that provides a natural result, nourishes with vitamin E and proteins, works well as a primer or top coat and is also hypoallergenic and dermatologically tested.
Cons: It provides no colour or volume like traditional mascaras and requires regular cleaning of the brush to avoid product residue.
Pros: The product can be used for both brows and lashes, has a clear formula that provides a natural result, nourishes with vitamin E and proteins, works well as a primer or top coat and is also hypoallergenic and dermatologically tested.
Cons: It provides no colour or volume like traditional mascaras and requires regular cleaning of the brush to avoid product residue.

Specifications

  • Type: Transparent mascara for brows and lashes
  • Function: Primer and top coat
  • Content: 8 ml
  • Properties: Shaping, nourishing, hypoallergenic
  • Ingredients: Water/Eau, Alcohol Denat., Propanediol, Triethanolamine, Polyvinyl Alcohol, Carbomer, Panthenol, Chlorphenesin, Disodium Edta, Glycerin, Caprylhydroxamic Acid, Hydrolyzed Soy Protein, Sodium Benzoate
  • Manufacturer: Letsfaceit Nordic Aps, Arnold Nielsens Boulevard 72-74, Denmark
  • EAN: 00077802157034, 04049775414908
2
Perfect precision
Max Factor - Masterpiece High Definition Mascara - Rich Black
A black mascara from Max Factor that combines volume and length with a precise brush that separates and coats each lash for a defined result.
Why it was chosen: This mascara has been selected as an example of a classic high-definition mascara that focuses on precision and definition rather than extreme volume. It represents a popular mid-range choice and is suitable for daily use.

Max Factor Masterpiece High Definition Mascara in the shade Rich Black is developed to give lashes both length and volume without clumping. The included iFX brush is designed to coat each individual lash evenly, resulting in a defined and separated look.

The mascara has a light consistency that makes it easy to apply, and the black colour enhances the eyes with a striking yet natural expression. It is suitable for both everyday use and more dramatic looks, depending on how many layers are applied.

The product can be combined with an eyelash curler, eyeliner, or lash serum to enhance the effect and create a more intense look around the eyes.

  • Colour: Rich Black – intense black shade.
  • Brush: iFX brush that separates and coats each lash.
  • Effect: Provides both volume and length.
  • Consistency: Light formula that makes application easy.
  • Usage: Suitable for both daily use and more dramatic looks.

Pros and cons

  • Precise application with iFX brush
  • Combines volume and length
  • Easy to use without clumping
  • Intense black colour that enhances the eyes
  • The effect may vary depending on application technique
  • Not waterproof, so it may smudge when exposed to moisture

Pros and cons

Pros

  • Precise application with iFX brush
  • Combines volume and length
  • Easy to use without clumping
  • Intense black colour that enhances the eyes

Cons

  • The effect may vary depending on application technique
  • Not waterproof, so it may smudge when exposed to moisture

Pros

  • Precise application with iFX brush
  • Combines volume and length
  • Easy to use without clumping
  • Intense black colour that enhances the eyes

Cons

  • The effect may vary depending on application technique
  • Not waterproof, so it may smudge when exposed to moisture
Pros: The product provides precise application with the iFX brush, combines both volume and length, is easy to use without clumping, and has an intense black colour that enhances the eyes.
Cons: The effect may vary depending on application technique, and since it is not waterproof, it may smudge when exposed to moisture.
Pros: The product provides precise application with the iFX brush, combines both volume and length, is easy to use without clumping, and has an intense black colour that enhances the eyes.
Cons: The effect may vary depending on application technique, and since it is not waterproof, it may smudge when exposed to moisture.

Specifications

  • Brand: Max Factor
  • Product name: Masterpiece High Definition Mascara
  • Colour: Rich Black
  • Content: 4.5 ml
  • Effect: Volume and length
  • Brush: iFX brush for precise application
  • Manufacturer: Coty, 14 Rue du Quatre Septembre, 75002 Paris, France
  • EAN: 03614225853432, 05011321164901
  • Ingredients: Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Copernicia Cerifera Cera, Triethanolamine, Lecithin, Propylene Carbonate, Polyvinyl Alcohol, Synthetic Wax, Oleic Acid, Alcohol Denat., Glycerin, Tocopherol, Ascorbyl Palmitate, Panthenol, Polyethylene, Glycine Soja Oil, Xanthan Gum, Glyceryl Oleate, Dimethicone, Methylcellulose, Silica Dimethicone Silylate, Trisodium EDTA, Tetrasodium EDTA, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Propylparaben, Methylparaben, Ethylparaben, Benzoic Acid, Sorbic Acid, Sodium Laureth Sulfate, Ammonium Hydroxide, Sulfuric Acid, Denatonium Benzoate, T-butyl Alcohol, [+/- CI 77499, CI 77491, CI 77492]
3
Intense Bambi look
Loreal - False Lash Bambi Eye Mascara Extra Black
A black mascara from L’Oréal Paris, developed to give the lashes volume and an open, Bambi-inspired expression.
Why it was chosen: This mascara has been selected as an example of a classic volumising mascara from an international cosmetics brand. It represents a popular choice for users who want an intense black result and a lifted lash look.

L'Oréal False Lash Bambi Eye Mascara Extra Black is designed to enhance the eyes with an intense black colour and give the lashes a more open expression. The product is part of L’Oréal’s eye makeup range and is developed to create volume and definition.

The mascara is applied to the eyelashes to give them fullness and length. It can be combined with an eyelash curler to enhance the effect and create a more lifted result. For a complete eye look, it can be complemented with eyeliner or lash serum.

The formula is developed by L’Oréal Paris, which is based in France, and the product is available in the 'Extra Black' variant, which provides particularly deep colour intensity.

  • Colour: Extra Black – gives an intense black finish.
  • Effect: Creates volume and an open look.
  • Usage: Apply directly to the lashes; can be combined with an eyelash curler for extra lift.
  • Brand: L’Oréal Paris – known for cosmetics and beauty products.
  • Feature: Suitable for enhancing the eyes and giving a defined expression.

Pros and cons

  • Intense black colour that enhances the eyes
  • Gives volume and definition to the lashes
  • Can be combined with other eye products for a complete look
  • The effect depends on application technique and eyelash curling
  • The product may be out of stock during certain periods

Pros and cons

Pros

  • Intense black colour that enhances the eyes
  • Gives volume and definition to the lashes
  • Can be combined with other eye products for a complete look

Cons

  • The effect depends on application technique and eyelash curling
  • The product may be out of stock during certain periods

Pros

  • Intense black colour that enhances the eyes
  • Gives volume and definition to the lashes
  • Can be combined with other eye products for a complete look

Cons

  • The effect depends on application technique and eyelash curling
  • The product may be out of stock during certain periods
Pros: The product has an intense black colour that enhances the eyes, gives volume and definition to the lashes, and can be combined with other eye products for a complete look.
Cons: The effect depends on application technique and eyelash curling, and the product may also be out of stock during certain periods.
Pros: The product has an intense black colour that enhances the eyes, gives volume and definition to the lashes, and can be combined with other eye products for a complete look.
Cons: The effect depends on application technique and eyelash curling, and the product may also be out of stock during certain periods.

Specifications

  • Product name: False Lash Bambi Eye Mascara Extra Black
  • Brand: L’Oréal Paris
  • Colour variant: Extra Black
  • Product type: Mascara
  • Application area: Eyelashes
  • EAN: 00000030178564
  • Manufacturer address: L’ORÉAL PARIS, 14 rue Royale, 75008 Paris, France
4
Intense night-time volume
Maybelline - The Colossal Mascara Curl Bounce After Dark
A black mascara from Maybelline, designed to provide volume, separation and curled lashes with a long-lasting formula that lasts up to 24 hours.
Why it was chosen: This mascara was selected for its combination of volume, curling effect and long wear. It represents a popular choice in affordable makeup, focusing on both performance and ease of use.

Maybelline The Colossal Mascara Curl Bounce After Dark is developed to enhance the eyelashes with an intense black colour and a pronounced curl. The curved applicator makes it easier to lift and separate the lashes so that they appear more defined.

The formula contains the so-called Memory Curl Formula, which helps to preserve the shape of the lashes for up to 24 hours. The mascara is also vegan and free from ingredients of animal origin.

The product comes in a 10 ml package and is suitable for those who want a striking yet natural lash look without using an eyelash curler.

  • Intense black colour: Provides a striking and defined look.
  • Long-lasting formula: Keeps the lash shape for up to 24 hours.
  • Curved applicator: Makes it easier to lift and separate the lashes.
  • Vegan formula: Without ingredients of animal origin.
  • Memory Curl Formula: Helps to maintain the lash curl throughout the day.

Pros and cons

  • Long wear of up to 24 hours
  • Curved brush for easier application
  • Vegan formula
  • Provides both volume and separation
  • May require oil-based makeup remover for complete removal
  • Effect may vary depending on lash shape and application technique

Pros and cons

Pros

  • Long wear of up to 24 hours
  • Curved brush for easier application
  • Vegan formula
  • Provides both volume and separation

Cons

  • May require oil-based makeup remover for complete removal
  • Effect may vary depending on lash shape and application technique

Pros

  • Long wear of up to 24 hours
  • Curved brush for easier application
  • Vegan formula
  • Provides both volume and separation

Cons

  • May require oil-based makeup remover for complete removal
  • Effect may vary depending on lash shape and application technique
Pros: The mascara has a long wear of up to 24 hours, a curved brush that makes application easier, a vegan formula, and an effect that provides both volume and separation.
Cons: It may require an oil-based makeup remover for complete removal, and the effect may vary depending on lash shape and application technique.
Pros: The mascara has a long wear of up to 24 hours, a curved brush that makes application easier, a vegan formula, and an effect that provides both volume and separation.
Cons: It may require an oil-based makeup remover for complete removal, and the effect may vary depending on lash shape and application technique.

Specifications

  • Brand: Maybelline
  • Series: The Colossal Curl Bounce
  • Variant: After Dark
  • Colour: Black (After Dark Black Finish)
  • Formula: Memory Curl Formula
  • Durability: Up to 24 hours
  • Applicator: Curved brush
  • Features: Volumising and separating
  • Vegan: Yes
  • Content: 10 ml
  • EAN: 00000030150041
  • Manufacturer: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
5
Natural lengthening effect
IDUN Minerals - Magna Mascara Lengthening Black
A black mascara from IDUN Minerals, developed to give the lashes extra length and a natural look. The formula is based on pure mineral pigments and is suitable for sensitive skin and eyes.
Why it was chosen: This mascara was chosen for its combination of lengthening effect, hypoallergenic composition, and focus on skin-friendly ingredients. It represents an option for users seeking a gentle and fragrance-free mascara with a natural result.

Magna Mascara Lengthening Black from IDUN Minerals is designed to give the lashes a visibly lengthened effect without clumping. It can be built up in several layers so that the length can be adjusted as desired.

The mascara contains natural mineral pigments that provide an intense black colour while being gentle on the skin. It is developed without parabens, silicones, and perfume, and is also cruelty-free and vegan.

The product is ophthalmologically tested and suitable for people with sensitive eyes or contact lens wearers. It is therefore an excellent choice for those who want a gentle yet effective mascara for daily use.

  • Lengthening effect: Gives the lashes extra length without clumping.
  • Natural mineral pigments: Contribute to an intense black colour and a natural appearance.
  • Skin-friendly composition: Free from parabens, silicones, and perfume.
  • Hypoallergenic and tested: Ophthalmologically tested and suitable for sensitive eyes.
  • Ethical profile: Cruelty-free and vegan.

Pros and cons

  • Suitable for sensitive skin and eyes
  • Can be built up for desired length
  • Free from perfume, parabens, and silicones
  • Vegan and cruelty-free
  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • As a gentle formula, it may require several layers for a more defined result

Pros and cons

Pros

  • Suitable for sensitive skin and eyes
  • Can be built up for desired length
  • Free from perfume, parabens, and silicones
  • Vegan and cruelty-free

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • As a gentle formula, it may require several layers for a more defined result

Pros

  • Suitable for sensitive skin and eyes
  • Can be built up for desired length
  • Free from perfume, parabens, and silicones
  • Vegan and cruelty-free

Cons

  • Focus on length rather than volume may make it less suitable for those who want very full lashes
  • As a gentle formula, it may require several layers for a more defined result
Pros: The product is suitable for sensitive skin and eyes, can be built up to achieve the desired length, is free from perfume, parabens, and silicones, and is both vegan and cruelty-free.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and the gentle formula may require several layers for a more defined result.
Pros: The product is suitable for sensitive skin and eyes, can be built up to achieve the desired length, is free from perfume, parabens, and silicones, and is both vegan and cruelty-free.
Cons: Since the focus is on length rather than volume, it may be less suitable for those who want very full lashes, and the gentle formula may require several layers for a more defined result.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Effect: Lengthening
  • Formulation: Mineral-based, free from parabens, silicones, and perfume
  • Properties: Hypoallergenic, vegan, cruelty-free
  • Tested: Ophthalmologically tested
  • Suitable for: Sensitive eyes and contact lens wearers
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
  • Distributor: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
  • EAN: 07340074750092
6
Full, defined lashes
Wet n Wild - So Defined Mascara Voluminizing + Defining - Black
A black mascara from Wet n Wild that combines volume and definition with a brush designed for even application and caring ingredients such as castor oil.
Why it was chosen: So Defined Mascara was selected for its combination of volume, definition, and caring properties. It represents an affordable alternative to premium mascaras, focusing on both effect and comfort in use.

Wet n Wild So Defined Mascara Voluminizing + Defining in the colour Black is developed to provide both fullness and precise separation of the lashes. The black colour enhances the eyes, while the lightweight formula ensures smooth and controlled application.

The mascara contains castor oil, which helps to nourish and strengthen the lashes over time. The special brush with 348 fine bristles is designed to distribute the product evenly from root to tip, giving each lash a defined and voluminous look.

The formula is smudge proof and long-lasting, making it suitable for both everyday use and longer days when makeup needs to stay fresh. The combination of volume and definition makes it versatile for different makeup looks.

  • Volumising and Defining: Provides both fullness and precise separation of the lashes.
  • Caring formula: Contains castor oil that helps to strengthen and nourish the lashes.
  • Specially designed brush: 348 bristles ensure even distribution and a defined result.
  • Long-lasting: Smudge proof formula that lasts all day.
  • Colour: Intensely black (Black) for a striking look.

Pros and cons

  • Combines volume and definition in one mascara
  • Caring ingredients such as castor oil
  • Smudge proof and long-lasting formula
  • Brush with many fine bristles for precise application
  • Suitable for both everyday and party use
  • May require several coats for a very dramatic result
  • Not waterproof, so it may be less suitable for very humid conditions

Pros and cons

Pros

  • Combines volume and definition in one mascara
  • Caring ingredients such as castor oil
  • Smudge proof and long-lasting formula
  • Brush with many fine bristles for precise application
  • Suitable for both everyday and party use

Cons

  • May require several coats for a very dramatic result
  • Not waterproof, so it may be less suitable for very humid conditions

Pros

  • Combines volume and definition in one mascara
  • Caring ingredients such as castor oil
  • Smudge proof and long-lasting formula
  • Brush with many fine bristles for precise application
  • Suitable for both everyday and party use

Cons

  • May require several coats for a very dramatic result
  • Not waterproof, so it may be less suitable for very humid conditions
Pros: The mascara combines volume and definition in one product, contains caring ingredients such as castor oil, has a smudge proof and long-lasting formula, a brush with many fine bristles for precise application, and is suitable for both everyday and party use.
Cons: It may require several coats for a very dramatic result and is not waterproof, making it less suitable for very humid conditions.
Pros: The mascara combines volume and definition in one product, contains caring ingredients such as castor oil, has a smudge proof and long-lasting formula, a brush with many fine bristles for precise application, and is suitable for both everyday and party use.
Cons: It may require several coats for a very dramatic result and is not waterproof, making it less suitable for very humid conditions.

Specifications

  • Brand: Wet n Wild
  • Product name: So Defined Mascara Voluminizing + Defining
  • Colour: Black
  • Features: Volumising, defining, smudge proof, long-lasting
  • Brush: 348 fine bristles for even distribution
  • Caring ingredient: Castor oil
  • EAN: 00077802163882
7
Full, defined lashes
Max Factor - 2000 Calorie Pro Stylist Mascara Black
A black mascara from Max Factor that combines volume, lift, and care for the lashes with a formula enriched with vitamin E and panthenol.
Why it was chosen: This mascara was chosen as an example of a classic volumising mascara that combines caring ingredients with a brush designed to provide lift and definition. It represents a popular mid-range choice for everyday makeup.

Max Factor 2000 Calorie Pro Stylist Mascara Black is developed to give the lashes both volume and lift. The black colour enhances the eyes, while the special brush helps lift the lashes up to 25 degrees for a more open look.

The formula contains vitamin E and panthenol, which help to nourish and strengthen the lashes during use. The combination of wax and caring oils provides an even result and a long-lasting finish that keeps the lashes separated and defined.

The mascara is suitable for daily use and can be combined with an eyelash curler, eyeliner, or lash serum for a more defined look.

  • Volumising effect: Gives fuller and more defined lashes.
  • Lifting brush: Designed to lift the lashes up to 25 degrees.
  • Caring formula: Contains vitamin E and panthenol that help strengthen the lashes.
  • Long-lasting hold: Maintains volume and shape throughout the day.
  • Black colour: Provides an intense and classic look.

Pros and cons

  • Combines volume and lift in one mascara
  • Enriched with caring ingredients such as vitamin E and panthenol
  • Suitable for daily use
  • Easy to apply with a precise brush
  • Not waterproof, which can be a disadvantage in humid environments
  • The effect may vary depending on lash shape and application technique

Pros and cons

Pros

  • Combines volume and lift in one mascara
  • Enriched with caring ingredients such as vitamin E and panthenol
  • Suitable for daily use
  • Easy to apply with a precise brush

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • The effect may vary depending on lash shape and application technique

Pros

  • Combines volume and lift in one mascara
  • Enriched with caring ingredients such as vitamin E and panthenol
  • Suitable for daily use
  • Easy to apply with a precise brush

Cons

  • Not waterproof, which can be a disadvantage in humid environments
  • The effect may vary depending on lash shape and application technique
Pros: The mascara combines volume and lift in one product, is enriched with caring ingredients such as vitamin E and panthenol, is suitable for daily use, and is easy to apply with a precise brush.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and the effect may vary depending on lash shape and application technique.
Pros: The mascara combines volume and lift in one product, is enriched with caring ingredients such as vitamin E and panthenol, is suitable for daily use, and is easy to apply with a precise brush.
Cons: It is not waterproof, which can be a disadvantage in humid environments, and the effect may vary depending on lash shape and application technique.

Specifications

  • Product category: Mascara
  • Colour: Black
  • Effect: Volume and lift
  • Enriched with: Vitamin E and panthenol
  • Formula type: Wax-based with caring oils
  • Manufacturer: Coty
  • EAN: 03616304782534
8
Intense volume experience
Loreal - Pro XXl Mascara Volume Black - 12 ml
A black mascara from L'Oréal Paris with an integrated primer and volume-enhancing formula that separates and defines the lashes while caring for and strengthening them.
Why it was chosen: L'Oréal Pro XXL Mascara Volume was chosen for its combination of primer and mascara in one product, providing both volume and care. It represents a modern approach to lash products where cosmetic effect and care are combined.

L'Oréal Paris Pro XXL Mascara Volume Black is a two-step mascara that combines a white primer and a black volume mascara in one product. First, the primer is applied, which prepares and separates the lashes, then the black mascara gives intense colour and fullness.

The formula contains Pro-Vitamin B5, which helps to nourish and strengthen the lashes so that they appear healthier and more resilient. It is designed to provide both length and volume without clumping, while the lashes retain their flexibility.

The mascara is suitable for daily use and can be combined with other eye products such as eyeliner or lash serum for a more defined look.

  • Two-step system: Combines primer and mascara for optimal volume and definition.
  • With Pro-Vitamin B5: Helps to nourish and strengthen the lashes.
  • Black colour: Gives an intense and defined look.
  • Separates the lashes: Creates an even and defined result.
  • Suitable for daily use: Can be used alone or together with other eye products.

Pros and cons

  • Combines primer and mascara in one product
  • Provides both volume and length
  • Contains caring ingredients such as Pro-Vitamin B5
  • Suitable for daily use
  • Requires two applications for full effect
  • May take a little longer to use than a regular mascara

Pros and cons

Pros

  • Combines primer and mascara in one product
  • Provides both volume and length
  • Contains caring ingredients such as Pro-Vitamin B5
  • Suitable for daily use

Cons

  • Requires two applications for full effect
  • May take a little longer to use than a regular mascara

Pros

  • Combines primer and mascara in one product
  • Provides both volume and length
  • Contains caring ingredients such as Pro-Vitamin B5
  • Suitable for daily use

Cons

  • Requires two applications for full effect
  • May take a little longer to use than a regular mascara
Pros: The product combines primer and mascara in one, provides both volume and length, contains caring ingredients such as Pro-Vitamin B5 and is suitable for daily use.
Cons: It requires two applications for full effect and may take a little longer to use than a regular mascara.
Pros: The product combines primer and mascara in one, provides both volume and length, contains caring ingredients such as Pro-Vitamin B5 and is suitable for daily use.
Cons: It requires two applications for full effect and may take a little longer to use than a regular mascara.

Specifications

  • Brand: L'Oréal Paris
  • Product name: Pro XXL Mascara Volume Black
  • Content: 12 ml
  • Colour: Black
  • Formula: Two-step system with primer and mascara
  • Caring ingredient: Pro-Vitamin B5
  • EAN: 03600524031138
  • Manufacturer address: L’Oréal Paris, 14 rue Royale, 75008 Paris, France
9
Natural eye intensity
IDUN Minerals - GULL Mascara - Black
A black mascara from IDUN Minerals that combines volume and length in a classic formula, developed to be gentle on the eyes and suitable for contact lens wearers.
Why it was chosen: IDUN Minerals GULL Mascara was chosen for its combination of volume, length, and skin-friendly composition. It represents an example of an ophthalmologically tested mascara aimed at users with sensitive eyes.

IDUN Minerals GULL Mascara in the colour Black is a classic black mascara developed to provide both volume and length to the lashes. It comes in an 11.5 ml container and is part of IDUN Minerals' range of eye makeup, known for its gentle and tested formulas.

The mascara is ophthalmologically tested and suitable for people with sensitive eyes as well as for contact lens wearers. It is designed to enhance the lashes without irritating the skin around the eyes.

The product can be used alone for a natural result or combined with other eye products such as eyeliner or lash serum for a more defined look.

  • Volume and length: Provides classic fullness and definition to the lashes.
  • Black colour: Intense black shade that enhances the eyes.
  • Ophthalmologically tested: Developed to be gentle on the eyes.
  • Suitable for contact lens wearers: Formulated with a focus on comfort and tolerance.
  • Contents: 11.5 ml.

Pros and cons

  • Combines volume and length in one mascara
  • Tested for eye-friendliness and suitable for sensitive eyes
  • Can be used together with other eye makeup products
  • Classic black colour that suits most looks
  • Not waterproof, which can be a disadvantage in humid conditions
  • The effect may vary depending on application technique and lash shape

Pros and cons

Pros

  • Combines volume and length in one mascara
  • Tested for eye-friendliness and suitable for sensitive eyes
  • Can be used together with other eye makeup products
  • Classic black colour that suits most looks

Cons

  • Not waterproof, which can be a disadvantage in humid conditions
  • The effect may vary depending on application technique and lash shape

Pros

  • Combines volume and length in one mascara
  • Tested for eye-friendliness and suitable for sensitive eyes
  • Can be used together with other eye makeup products
  • Classic black colour that suits most looks

Cons

  • Not waterproof, which can be a disadvantage in humid conditions
  • The effect may vary depending on application technique and lash shape
Pros: The mascara combines volume and length in one product, is tested for eye-friendliness and suitable for sensitive eyes, can be used together with other eye makeup products, and has a classic black colour that suits most looks.
Cons: It is not waterproof, which can be a disadvantage in humid conditions, and the effect may vary depending on application technique and lash shape.
Pros: The mascara combines volume and length in one product, is tested for eye-friendliness and suitable for sensitive eyes, can be used together with other eye makeup products, and has a classic black colour that suits most looks.
Cons: It is not waterproof, which can be a disadvantage in humid conditions, and the effect may vary depending on application technique and lash shape.

Specifications

  • Brand: IDUN Minerals
  • Product name: GULL Mascara - Black
  • Colour: Black
  • Contents: 11.5 ml
  • Features: Classic Volume & Length
  • Tested: Ophthalmologically tested
  • Suitable for: Sensitive eyes and contact lens wearers
  • EAN: 07340074750016, 07340074750108
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
  • Danish distributor: Letsfaceit Nordic ApS, Arnold Nielsens Boulevard 72-74, Denmark
10
Natural intensity
IDUN Minerals - Mascara Brown Vatn Volume 38 Grader C
A brown, waterproof mascara from IDUN Minerals with tube technology that provides volume and a natural result, while the lashes are nourished with shea butter and castor oil.
Why it was chosen: This mascara was chosen for its combination of volumising effect, vegan formula, and easy removal with warm water. It represents a product that combines sustainability, care, and user-friendliness in one solution.

IDUN Minerals Vatn Volume 38°C Mascara in the colour Brown is developed to give the lashes visible volume without clumping. It uses a tube technology that coats each lash for an even and defined result that lasts all day.

The formula is vegan and contains caring ingredients such as shea butter and castor oil, which help to nourish and protect the lashes. The creamy consistency makes application smooth and controlled, while the soft rubber brush ensures precision.

The mascara is waterproof but can easily be removed with warm water, making it practical for daily use. The packaging is made from recycled material, supporting a more sustainable choice.

The product is suitable for those who want a brown mascara with both volume and care, without compromising on sustainability.

  • Volumising effect: Tube technology encapsulates each lash for a full and defined result.
  • Waterproof formula: Lasts all day but can be removed with warm water.
  • Caring ingredients: Contains shea butter and castor oil that nourish the lashes.
  • Vegan composition: Free from animal ingredients.
  • Sustainable packaging: Made from recycled material.

Pros and cons

  • Gives volume without clumps
  • Easy to remove with warm water
  • Vegan and caring formula
  • Waterproof and long-lasting
  • Eco-friendly packaging
  • Requires warm water to remove the product
  • May give a less dramatic effect than black mascaras

Pros and cons

Pros

  • Gives volume without clumps
  • Easy to remove with warm water
  • Vegan and caring formula
  • Waterproof and long-lasting
  • Eco-friendly packaging

Cons

  • Requires warm water to remove the product
  • May give a less dramatic effect than black mascaras

Pros

  • Gives volume without clumps
  • Easy to remove with warm water
  • Vegan and caring formula
  • Waterproof and long-lasting
  • Eco-friendly packaging

Cons

  • Requires warm water to remove the product
  • May give a less dramatic effect than black mascaras
Pros: The mascara gives volume without clumps, is easy to remove with warm water, has a vegan and caring formula, is waterproof and long-lasting, and comes in eco-friendly packaging.
Cons: It requires warm water to remove and may give a less dramatic effect than black mascaras.
Pros: The mascara gives volume without clumps, is easy to remove with warm water, has a vegan and caring formula, is waterproof and long-lasting, and comes in eco-friendly packaging.
Cons: It requires warm water to remove and may give a less dramatic effect than black mascaras.

Specifications

  • Brand: IDUN Minerals
  • Product name: Vatn Volume 38°C Mascara Brown
  • Colour: Brown
  • Type: Mascara
  • Effect: Volumising
  • Waterproof: Yes
  • Content: 9 ml
  • Formula: Vegan
  • Caring ingredients: Shea butter and castor oil
  • Packaging: Made from recycled material
  • EAN: 07340074750184
  • Manufacturer: IDUN Minerals AB, Stockholm, Sweden

Different types of mascaras

There are many types of mascaras, each providing different results. Knowing the difference can help you choose the right one for your style and lashes.

1. Volume mascara

This type is designed to give fuller lashes. It often has a dense brush and a creamy formula that builds layer upon layer without clumping. Perfect for a dramatic look or evening makeup.

2. Lengthening mascara

Lengthening mascaras often contain fibres or formulas that visually extend the lashes. They are ideal if you have short lashes and want a more open look.

3. Curling mascara

Curling mascaras help lift the lashes and keep them curled all day. They work especially well in combination with an eyelash curler and often have a curved brush that follows the shape of the eye.

4. Defining or separating mascara

This type focuses on separating the lashes and giving a natural, elegant result. It’s great for everyday use and for those who want a clean, clump-free look.

5. Waterproof mascara

Waterproof mascaras are developed to resist moisture, sweat, and tears. They are ideal for special occasions or hot days but require an oil-based makeup remover to be removed gently.

6. Nourishing mascara

Some mascaras combine makeup and care by including ingredients that strengthen and protect the lashes. They can be a good choice if you use mascara daily and want to avoid dryness.

Different mascara brands

The mascara market is large, and many brands have developed their own signature products with special features.

Maybelline

Maybelline is known for a wide range of mascaras, from classic volume versions to innovative formulas with fibres and nourishing ingredients. The brand focuses on affordable products with high performance.

L’Oréal Paris

L’Oréal offers mascaras with advanced brush designs and formulas that combine volume, length, and care. Many of their products are developed with inspiration from professional makeup artists.

Lancôme

Lancôme is a luxury brand that focuses on quality and elegance. Their mascaras are known for delivering a sophisticated result and often contain nourishing components that protect the lashes.

Benefit Cosmetics

Benefit has become known for mascaras that provide both volume and lift. The brand is recognised for its creative design and marketing, as well as for products that deliver a striking yet natural look.

Clinique

Clinique offers allergy-tested and fragrance-free mascaras that are well-suited for sensitive eyes. Their focus is on gentle formulas and a clean, defined result.

Frequently asked questions

How do I avoid my mascara clumping?

Use a clean brush and apply the mascara in thin layers. If the product starts to dry out, it may be time to replace it – usually after three months.

How do I remove mascara gently?

Use a mild makeup remover, preferably oil-based, and let it sit for a moment before gently wiping off the mascara. Avoid rubbing hard, as this can damage the lashes.

How often should I replace my mascara?

For hygiene reasons, it’s recommended to replace your mascara every three months. This reduces the risk of bacterial growth and irritation around the eyes.

Can I use waterproof mascara every day?

You can, but be aware that waterproof mascara requires more thorough removal, which can strain the lashes. Use it thoughtfully, especially if you have sensitive lashes.

What should I do if my mascara smudges under my eyes?

Choose a formula that is sweat- and moisture-resistant, or apply a light powder under the eyes to minimise the risk of smudging during the day.

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Community
Wellness
Mental Health
Personal Growth
3 min
Self‑care doesn’t have to be a solo effort. From fitness groups and creative circles to online communities, find out how connecting with others can help you stay motivated, balanced, and inspired in your daily well‑being routine.
Journey Reed
Journey
Reed
Drive Greener: Simple Steps Toward More Sustainable Driving
Easy ways to cut emissions and save fuel every time you drive
Habits
Habits
Sustainable Driving
Eco-Friendly Cars
Green Living
Fuel Efficiency
Environment
3 min
Discover how small adjustments in your driving habits, vehicle care, and trip planning can make a big difference for the planet—and your wallet. Learn practical steps toward more sustainable driving without giving up the freedom of the road.
Isaiah Johnson
Isaiah
Johnson
Mindful Snacking – How to Choose Healthier Alternatives
Discover how mindful choices can turn everyday snacking into a healthy habit
Habits
Habits
Healthy Eating
Nutrition
Mindfulness
Wellness
Lifestyle
7 min
Learn how to satisfy your cravings without compromising your well-being. This guide to mindful snacking offers practical tips for choosing nutritious alternatives, understanding your cravings, and enjoying food with awareness.
Journey Reed
Journey
Reed
Create a Home That Promotes Peace of Mind
Transform your living space into a sanctuary of calm and clarity
Habits
Habits
Home Decor
Interior Design
Mindfulness
Well-Being
Minimalism
5 min
Discover how thoughtful design choices—like decluttering, natural light, soothing colors, and mindful routines—can turn your home into a place that restores balance and peace of mind. Learn simple ways to create an environment that supports relaxation and well-being every day.
Kayla Gonzalez
Kayla
Gonzalez